FEATURE
Michael Fitzsimons, Tabcorp Chief Wagering Officer
I n 2026, whether you’re on track or in one of our 3,300 retail venues, products like TAB Time, TAB’s Shout, and TAB Takeover will connect our media and wagering assets to deliver a complete omnichannel experience like nothing Australian sport has ever seen before. Our media company SKY Racing, which broadcasts over 150,000 races live every year, will beam Cup Week to more than 60 countries. We’ll also bring you the latest mail from leading tipsters like David Gately and James Jordan. If you like our tipsters’ selections, we’ll make it even easier for you to back what you’re being tipped. QR codes will be on SKY screens; simply scan the code, and you’ll receive a preloaded bet slip of what’s being tipped live on air. Keep your eyes in the skies and on the screens during the carnival for TAB Takeover and TAB Time, where TAB customers will have access to exclusive offers on course and on SKY. It’s all about connecting our assets to create a true omnichannel entertainment experience. Flemington will be “unmissably green” this Spring. Our famous TAB caps will be back, and so will the TAB Clubhouse and activations across the track. It’s not all about punting; it’s about bringing an entertainment experience to the races.
It’s a relationship built on a shared passion for racing and a commitment to delivering an unforgettable experience for punters and racegoers alike. Our partnership with the VRC is a real point of pride across TAB. TAB is committed to growing not just the one race that stops a nation, but every other race alongside it. Through continued investment in our partnership with the VRC and the wider racing industry, our products will bring fans closer to the action than ever before. We want Cup Week to keep getting bigger. Because at the end of the day, Cup Week is tradition and part of the DNA of Australian culture. We love being the racing industry’s biggest partner, and we are excited to be back on track at Flemington for Cup Week. Good luck!
TAB will also again be in The Birdcage with our famous double-storey green marquee perched at the top of the straight. We’ve also released new products for Spring, like the Price Pump, to give you even greater value for customers, because we’re putting our best and boldest foot forward. You can expect super-sized pools on the Tote with the creation of a National Tote and the continuation of World Pools. We expect larger pools will lead to greater price stability and the opportunity to create more jackpot-style products. TAB’s partnership with the VRC stretches back seven decades, making it one of the longest-standing partnerships in world sport.
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