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marketing you want, but if no one pays attention, it doesn’t matter. If no one opens the email or answers your call, who cares? To get someone’s attention, you have to offer value on a regular basis. You have to offer content of some kind that allows the prospect to spend time with you. You also have to distribute that content via a method that will get them to consume it. You have to be the person who stands out from companies that only want to sell, sell, sell. In the short term, it is possible for these hardcore sales companies to turn a profit and even make more money than you, but they rarely last long. They are in the turn-and-burn business. They will sell all the low-hanging fruit they can, as quickly as they Continued on Page 6 ...
info on their website, calls increased to their customer service team for info, which turned into great educational and selling opportunities. We see this all the time in our own marketing to prospects and with many of our clients’ newsletters. Not every prospect is ready to buy simply because you’re ready to sell to them. This is when the idea of nurturing comes in to play. The problem is that most people suck at nurturing. They send a few emails, maybe even make one or two calls, and that is pretty much the end of the campaign. If that is what you’re doing, I’m sorry to inform you that your strategy sucks. You should assume that they’re not reading your emails, and, unless you speak with them, they probably aren’t getting your calls. This means you’ve done just shy of nothing. I hope you reread that sentence because you can do all the
I recently read an article about a company that makes CBD-infused products. There seems to be an endless number of CBD products entering the marketplace right now, and Entrepreneur magazine loves to write about each of them. One of the articles I read references the learning curve most customers have when it comes to CBD and how much to take or not to take. This makes sense, as that would be my first question as well, which leads me to the main point in this article. Everyone is in a rush to get people to buy as fast as possible, but when you have a complicated or longer sales process during which people need to be educated to make a buying decision, you have to be okay with slowing down the process. Why? Because people will always give you their time before they give you their money. In the case of the CBD product manufacturer, they noticed that when they started putting a ton of educational TURE!’ Your Advantage Type three individuals are driven; they love to set goals and reach them promptly. They make for great leaders, continuously looking for the executable steps in a plan, whether it be for marketing plans, developing budgets, creating business plans, etc. They have a fiery intensity, as they are perfectionists and won’t stop until a job is finished. Understanding and managing different personality types in the workplace is crucial if you want to improve productivity and create effective teams. Once you master handling each personality type, you can better improve your business and relationships with your employees. For more on the different personality types and tips for managing them, pick up “It’s Just My Nature!” on Amazon or your local bookstore.
Have You Heard the Good News?
John 15:13 — “Greater love has no one than this: to lay down one’s life for one’s friends.” 1 Corinthians 13:12 — “For now we see only a reflection as in a mirror; then we shall see face to face. Now I know in part; then I shall know fully, even as I am fully known.” Matthew 11:28 — “Come to me, all you who are weary and burdened, and I will give you rest.” Philippians 4:6-7 — “Do not be anxious about anything, but in every situation, by prayer and petition, with thanksgiving, present your requests to God. And the peace of God, which transcends all understanding, will guard your hearts and your minds in Christ Jesus.”
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