MARKETING HOW-TO CONTINUED ...
have info at your front desk. Share info about it while people are on hold, and advertise the offer on social media — though I’d limit this unless you know what you’re doing. This is how you’ll win the game. This is how you do marketing right if you’re interested in repeat customers and referrals.
can, and then go under and move on to the next product or service. If that is the business you’re in, this is the wrong article for you. On the other hand, if you’re in the business of getting repeat customers, receiving referrals, and building a company that has value when you’re ready to sell it, then you may need to step up your nurturing game. You need to entertain and educate your prospects. Heck, you may just need to add them to your newsletter. (Far too many people don’t add prospects to their newsletter list, and it is a massive mistake). Of course, mixed in with all your educational content, you need to make offers. When you make offers, keep it simple and pick one offer or promo at a time (like once per month) and go all-in on that offer. Educate around that promo and make lead generation or sales- based offers everywhere that makes sense. Put it in the newsletter, add the offer to your emails, and
“TO GET SOMEONE’S
ATTENTION, YOU HAVE TO OFFER VALUE ON A REGULAR BASIS.”
–Shaun
P.S. If we can help you with your long-game strategy and converting more prospects into clients, schedule a call with my team and they will walk you through each step, giving you specific guidance for your business.
Visit NewsletterPro.com/schedule today.
RESOURCE OF THE MONTH
AUTOMATE YOUR MOBILE MARKETING WITH MANYCHAT
capable than your average text messaging app, and ManyChat has capitalized on this fact and is helping countless other businesses to do the same. ManyChat was founded on the idea of merging “automation and personal outreach.” As a small business, you still want to maintain that personal touch in your marketing and outreach, and ManyChat is a
You can’t be everywhere at once — but ManyChat can. ManyChat is a marketing and sales tool designed for the mobile landscape. ManyChat is a chat bot service, but it’s far from your average web-based bot service. For one, it’s highly customizable. You can build a bot to match your specific needs, whether you’re simply selling something or you’re trying to find leads. You can use it to offer quotes to prospects or to drive traffic to a specific landing page. You can even offer automated customer support through ManyChat, and this is just scratching the surface. Founded in 2016, the company figured out how to take marketing and sales to Facebook Messenger. While many businesses market on Facebook itself, most have completely overlooked Facebook Messenger — and it’s easy to see why. Fundamentally, Facebook Messenger is a text messaging service developed by Facebook. It’s easy to write off the app as “just another messaging service.” However, Facebook Messenger is far more
way to automate your outreach while keeping a personal touch, all while the app itself handles most of the heavy lifting.
The service also works for just about any business type. You can “build” your platform yourself or you can download any of the hundreds of available templates. In short, if you want to reach more people, ManyChat can help. That said, can ManyChat really substitute for human interaction? For the most part, no. But it’s not really meant to be a substitute — it’s meant to complement the human element of your marketing
outreach. It can be available 24/7 and, if you desire, direct prospects to where they need to go through your marketing funnel.
To learn more about ManyChat and how it can work for your business, visit ManyChat.com.
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