PLACE Magazine Inaugural Issue, December 2022

5 Ways to Bridge the Gap

KNOW YOUR VALUE As an agent looking to build on your existing relationships, one of the most important things you can do is understand your value. Failing to appreciate what a customer’s seeking leaves you vulnerable to another agent earning that client’s business down the road. But when you’ve consistently helped solve the problems of existing clients, you’ve already met them where they are. The next time they need help in that arena, they are infinitely more likely to turn to you, an established and trusted resource, for help.

1 Maintain connections with your current business rather than churning and burning through new leads. 2 Stay in touch with your sphere — the frequency and quality of the content you deliver matters. 3 Pay attention to the type of insight and advice your clients seek; position yourself as the sole/best provider of this information. 4 Keep personal promotion to a minimum in all content.

5 Whether they are buying or selling now or down the road, be your client’s best guide.


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