PLACE Magazine Inaugural Issue, December 2022

POWERED BY PLACE 4 Steps to Put Powerful Scripts to Work for You

Plus, 5 Key Components of a DIY Script Valencia Brown, Director of Sales, The Davis Team

In the fast-paced real estate world, it’s essential to equip your team with tools for effective conversations that convert both buyers and sellers. Here’s where scripts are so effective in helping propel you and your team further, faster. Integral to PLACE value, you get instant access to the training, resources, and coaching to free up your time to get you and your team to the next level. Valencia Brown, director of lead generation for the Davis Team in Dallas, has helped agents become six-figure producers. Her top tips for putting scripts to work for you: PICK ONE A script is basically just a road map for any conversation you want to have. There are thousands out there on every topic imaginable. Pick one.

Which script is best? Start by pinpointing the category of conversation you want to have. When calling For Sale By Owners, you wouldn’t pick a script for Just Sold or Just Listed. Specify as best you can without getting overwhelmed by all the options. Make your initial choices based on the general subject and then dig deep to personalize it. Where can you find the best scripts? As a PLACE Partner, you have hundreds of tried-and-true scripts from the best in the business, right at your fingertips. I also recommend Forward Coaching courses. Jordan Davis, Debbie De Grote, and I teach the exciting course, Converted, which equips you with the cadence and language of our team’s script packet. Ben Kinney’s cards also offer powerful and proven scripts easy to take on the go. LEARN IT Once you have a script, work it! Practice it over and over; read it to a mirror until you naturally make it your own. Don’t memorize to the point of sounding robotic, but internalize the message enough that the conversation can flow organically. ROLE-PLAY Work with a trusted colleague to role-play different scenarios, such as an Open House or Expired. Tell them not to let you off the hook or make it too easy, either. Role-play with a difficult or tricky personality, or pretend to be an older or younger person. This allows you to flex your conversational skills and grow your ability to communicate well with a wide variety of people.

Valencia Brown


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