INVESTOR RESOURCES
CLIENTS
GrowYour Property Management Business HOW SHOWING APPRECIATION GOES A LONG WAY
by Kathleen Richards
● When you do Charitable Giving on behalf of your business make an added contribution on behalf of your clients and send them a thank you card informing them of their donation. favorite activity such as a round of golf for referring a friend or family member to you. ● Create a personalized coffee photo mug with client and their pet ● Provide gift cards to local restaurants or your client’s (take photos when they come for visits or when you have that client appreciation event) fill cup with chocolate and wrap with ribbon. They will love it and always think of you when using the mug. ● When personal events happen in the lives of your clients—sad or happy—be a resource and support them. TENANT CLIENTS ● Always treat tenants with respect and be professional. ● Provide notices to enter residence as far in advance as possible. ● Assume positive intent and that tenants want to follow your rules. ● Reinforce positive behavior such as paying rent on time with a raffle contest monthly.
● Send tenants an annual Thank You (at Thanksgiving) Card for being a valued tenant. ● When tenants voice complaints, listen and genuinely hear the feedback. ● Acknowledge life events with cards such as the birth of baby or marriage. ● Take care of maintenance promptly. ● Provide a gift card after an emergency for their inconvenience. VENDOR CLIENTS ● Offer Vendor Appreciation events with certificates of appreciation and networking so that they feel valued in front of colleagues. ● Gas gift cards are always appreciated. ● When visiting a job site compliment their work. ● Provide opportunities to advertise their business through your newsletter, website, blog, or other marketing endeavors. ● Personally, thank them for going above and beyond in an emergency. ● Provide annual bonuses to your top performers.
I
f you are like me, you care about your clients deeply. Not
only do we care about our clients, we need them. Without clients, we have no business and that is the bottom line. Think beyond owner clients to include tenants, vendors, and employees. How can we show them our appreciation? OWNER CLIENTS ● Call your clients and thank them. This is a great activity to have your entire staff participate in. Plus, this creates a positive interaction with your client instead of only hearing from you when something is wrong, or you need money for maintenance. ● Send handwritten thank you cards after they have spent money on a turnover or went with your suggestion to give a tenant notice. This shows you appreciate their trust in you. ● Offer seminars with guest speakers such as CPAs, Estate Planning Attorneys, related to owning rental properties. ● Offer Client Appreciation events such as BBQ’s, ice-cream socials, etc. and Contractors to share their expertise on important issues
32 | think realty magazine :: november 2021
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