M E MB E R S H I P S U R V E Y R E P OR T OUTDOOR RESORT PALM SPRINGS
In March 2020 the Membership Survey was sent to the Resort’s 2,000 Members (two surveys per household). A total of 891 Members completed surveys, for an overall response rate of 45%. Of the Resort’s 1,213 total households, 603 completed at least one survey, for a household participation rate of 50%. These response rates are very good and provide an accurate representation of the entire membership. For “mean” values most results will be within a +/- 0.1 range of error with a 95% level of confidence. That is, chances are 19 out of 20 that if all Members completed and returned their surveys, the means would differ from the sample results by no more than +/- 0.1. For example, a mean rating of 3.7 would have a range of error from 3.6 to 3.8. Regarding percentage responses, chances are 19 out of 20 that if all Members completed and returned their surveys, the findings would differ from the sample results by no more than +/- 2 percentage points. For example, a percentage response of 45% would have a range of error from 43% to 47%.
This survey report is divided into the following sections:
Executive Summary – A summary of key survey results. Results / Analysis – McMahon Group’s question-by-question analysis and interpretation of the survey results. Where possible, the survey results are compared to the McMahon Group’s database of survey results from other communities and private clubs located within residential communities. Data Tables – Detailed data tables for each survey question cross tabulated by age group, gender, tenure of lot ownership, residence status in the area and whether or not respondents are dog owners. Written Comments – The transcribed written responses to the open-ended questions on the survey. Questionnaire – A copy of the survey.
Focus Group Report – Summaries of focus groups conducted prior to survey development.
The McMahon Group thanks all Members who took the time to complete the survey. The results provide the Resort’s leadership and management with statistical data and written comments to make improvements in the future in the best interest of the Resort and its membership.
William P. McMahon Chairman
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