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HAVE AN ACTIVE BRAND PRESENCE ON SOCIAL MEDIA
With over 2 billion active social media users, it’s impossible to ignore social media as a factor in maintaining brand reputation. Posting engaging and entertaining content is key, and that’s not always easy to do. You’ll need to determine what content your target audience reacts with on your competitors’ profiles. Do they like memes? Do they like inspirational quotes? Timing is crucial too; the best way to determine what time of day you engage with the highest number of people in your audience is to test it yourself week to week. Remember that just having social media accounts is not enough. You may need to hire a dedicated social media specialist. Registering with popular business directories will help bolster your credibility. Make sure they’re reliable, though. Some simply exist for search engine optimization (SEO) purposes, while others are just trying to scam you for registration money. Do some research in the industry before committing. This will also help when encountering negative comments or bad reviews. Unfortunately, no matter how great of a product or service you have, you will never be able to please everyone. But as long as you make brand reputation maintenance a priority in your business, you will find success. REGISTERWITH POPULAR LOCAL BUSINESS DIRECTORIES
For example, some local coffee shops will offer a free drink if the original is not satisfactory. If the issue is posted online, you may see the company respond with an offer along the lines of, “We’re terribly sorry for the inconvenience. Please stop by again for a free drink!” For more serious matters, privately chat with the customer to ensure nothing else negative gets posted online from that specific instance. It is not uncommon for some bad reviews to be unfair or irrational, but be sure to keep your rhetoric as professional as possible, no matter how rude the customer is. Once your response is posted, it will be there forever. Some businesses will try to remove their comments if the conversation gets heated, but it can come back to bite them if someone takes a picture of it.
These Young Minds Will Help Your Business Thrive WHAT INTERNS CANOFFER
minds, you open up your business to fresh, unique solutions. Interns have spearheaded effective social media campaigns, modernized standard operating procedures, and even designed apps to help their businesses run smoother. In a world where remaining relevant is key to growth, businesses can’t afford to be out of touch with the next generation of consumers. So, while interns will likely do much of the grunt work at your business, don’t be afraid to hand them more responsibilities. Bring them into strategy meetings, ask for their thoughts, and treat them as valued parts of the team. Do this and you’ll be in step with some of the biggest players in the business world.
give you the opportunity to bring college interns on to your staff who could potentially become full-time employees. And luckily, unlike regular hires, you aren’t making a long- term, expensive commitment to your interns. During their internships, you can test whether or not they will be a great fit for your company before offering them a permanent position. And if an intern impresses you enough to hire them on after graduation, you can rest assured knowing they will already be familiar with their job by then. FRESH PERSPECTIVES There’s a reason top companies like Facebook and Chevron invest heavily in their internship programs. By bringing in young, innovative
Often utilized as file organizers, envelope lickers, and coffee fetchers, college interns are usually at the lowliest rung on the corporate ladder. But, as some of the world’s most successful companies have proven, these young team members can be incredibly valuable to your business. If you haven’t considered offering internship positions before, the following benefits might just convince you. PROACTIVE RECRUITING In today’s competitive job market, recruiting a recent college graduate with relevant experience feels like finding a unicorn. But a coveted hire doesn’t have to be one in a million. An effective internship program can
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