THE HERO I N S I DE R KEY WAYS TO MAINTAIN YOUR BRAND REPUTATION
www. yol of sky l aw. com (305) 702-8250 AUGUST 2019
FROM THE
Yolofsky Office
How Is Word-of-Mouth Affecting Your Business?
How come the summer always seems to blink by? Maybe it just melts because of the Florida heat. While there’s still almost half the summer left, the prospect of school starting in a few weeks means that summer vacation is ending. What this really means is that the orderly routines created by school days give parents less to stress about. Some parents will enjoy the bittersweet pleasure of having an empty nest because the last of the children are off to college. What to do with this newfound time? All sorts of opportunities await, but have you considered finishing your planning? Speaking of planning, we’re getting into the main part of hurricane season. It can’t be said enough: Make sure you have your hurricane plan in place for yourself and your business.
Your business’s reputation online and offline can affect your profits and brand in major ways, including the word-of-mouth about your company. At the grocery chain Albertsons, new hires learn this: “You lose one customer, you’ve just lost 100. That one customer you lost will tell their friends, and those friends will tell their friends, and so on.” That’s the power of word-of-mouth marketing, or WOM marketing. The good news is that companies do have considerable power in controlling their reputation. To maintain a good brand reputation and keep your WOM marketing positive, check out the following tips. Tracking reviews from popular online channels is essential to curating a positive reputation. The best way to monitor this is to set up a Google alert for your business. Another way to get ahead of any bad reviews is to set up business accounts on Google and Yelp. For Google, you will need to claim your business listing on Google My Business. It’s a great way to allow people to review you, build up your reputation, and spread positive WOM marketing online. You should also keep a tab on reviews posted on social media about your company. Be sure to respond to any reviews or comments. In response to positive reviews, let customers know they’re being heard, and they’ll be more inclined to consider your business next time they want to make a purchase. In addressing negative reviews, be sure to respond quickly, alleviate any concerns the customer has, and enable the customer to take down the review. CHECK ONLINE REVIEWS AND COMMENTS
Enjoy the remaining part of your summer. Make sure to get outside and soak up some of that sunshine!
-AJ Yolofsky
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HAVE AN ACTIVE BRAND PRESENCE ON SOCIAL MEDIA
With over 2 billion active social media users, it’s impossible to ignore social media as a factor in maintaining brand reputation. Posting engaging and entertaining content is key, and that’s not always easy to do. You’ll need to determine what content your target audience reacts with on your competitors’ profiles. Do they like memes? Do they like inspirational quotes? Timing is crucial too; the best way to determine what time of day you engage with the highest number of people in your audience is to test it yourself week to week. Remember that just having social media accounts is not enough. You may need to hire a dedicated social media specialist. Registering with popular business directories will help bolster your credibility. Make sure they’re reliable, though. Some simply exist for search engine optimization (SEO) purposes, while others are just trying to scam you for registration money. Do some research in the industry before committing. This will also help when encountering negative comments or bad reviews. Unfortunately, no matter how great of a product or service you have, you will never be able to please everyone. But as long as you make brand reputation maintenance a priority in your business, you will find success. REGISTERWITH POPULAR LOCAL BUSINESS DIRECTORIES
For example, some local coffee shops will offer a free drink if the original is not satisfactory. If the issue is posted online, you may see the company respond with an offer along the lines of, “We’re terribly sorry for the inconvenience. Please stop by again for a free drink!” For more serious matters, privately chat with the customer to ensure nothing else negative gets posted online from that specific instance. It is not uncommon for some bad reviews to be unfair or irrational, but be sure to keep your rhetoric as professional as possible, no matter how rude the customer is. Once your response is posted, it will be there forever. Some businesses will try to remove their comments if the conversation gets heated, but it can come back to bite them if someone takes a picture of it.
These Young Minds Will Help Your Business Thrive WHAT INTERNS CANOFFER
minds, you open up your business to fresh, unique solutions. Interns have spearheaded effective social media campaigns, modernized standard operating procedures, and even designed apps to help their businesses run smoother. In a world where remaining relevant is key to growth, businesses can’t afford to be out of touch with the next generation of consumers. So, while interns will likely do much of the grunt work at your business, don’t be afraid to hand them more responsibilities. Bring them into strategy meetings, ask for their thoughts, and treat them as valued parts of the team. Do this and you’ll be in step with some of the biggest players in the business world.
give you the opportunity to bring college interns on to your staff who could potentially become full-time employees. And luckily, unlike regular hires, you aren’t making a long- term, expensive commitment to your interns. During their internships, you can test whether or not they will be a great fit for your company before offering them a permanent position. And if an intern impresses you enough to hire them on after graduation, you can rest assured knowing they will already be familiar with their job by then. FRESH PERSPECTIVES There’s a reason top companies like Facebook and Chevron invest heavily in their internship programs. By bringing in young, innovative
Often utilized as file organizers, envelope lickers, and coffee fetchers, college interns are usually at the lowliest rung on the corporate ladder. But, as some of the world’s most successful companies have proven, these young team members can be incredibly valuable to your business. If you haven’t considered offering internship positions before, the following benefits might just convince you. PROACTIVE RECRUITING In today’s competitive job market, recruiting a recent college graduate with relevant experience feels like finding a unicorn. But a coveted hire doesn’t have to be one in a million. An effective internship program can
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Enjoy the Weather While Keeping Your Pup Comfortable Staying ‘Cool’ With Your Canine
With all this late-summer sunshine, it’s the perfect time to take your dog out for some fun. And while spending time basking in nature’s beauty can be a great source of fun and exercise for you and your pets, it’s important to keep a careful watch on your dog’s core temperature to prevent heat exhaustion. There are several detectable signs of heat exhaustion that you can watch for, including abnormal lethargy, vomiting, or a brightly colored blue or red tongue. Here are some tips to keep your canine cool this summer. WATER IN ALL ITS FORMS While certain dog breeds thrive in hotter climates, all pups need a little extra care when it comes to staying hydrated during the summer. For start- ers, always make sure they have ready access to drinkable water. If you are going on an adventure, consider bringing a collapsible water bowl. If you are doing some backyard chilling, consider filling up a small wading pool with water for your pooch to splash or lounge in. SOME INVALUABLE INVENTIONS There are many contraptions to help you keep your canine cool in the sum- mer heat. Booties to insulate their toes and protect their paw pads from the hot asphalt, cooling vests that reflect sunlight off darker fur, and pres- sure-activated cooling pads are just a few of the gizmos you can purchase to stave off those scorching temps. The Dog People, a website powered by
Rover.com, also recommends making frozen“pupsicles,”a yogurt-based frozen treat that can satisfy doggy cravings while keeping them cool.
TIME IS OF THE ESSENCE While fun water toys and helpful cooling inventions are great, the best thing you can do to keep your dog cool is be careful about when you de- cide to go outside. Taking your pup out in the early morning or later in the evening, when the sun isn’t at its highest point in the sky, will help keep them cooler in the long run. Additionally, keep in mind that some breeds deal with the heat better than others. If you’re unsure, do a little research to determine your dog’s susceptibility to heat exhaustion. Just because the heat is sizzling doesn’t mean your dog should be! Keep these tips in mind before taking your canine out in the summer sun. They will thank you for it!
Take a Break
Inspired by CookingLight.com
Summertime Gazpacho
Ingredients
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1 small Vidalia onion, peeled and cubed
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2 1/2 lbs ripe tomatoes; cored, seeded, and cut into 1-inch chunks 1 small cucumber; peeled, seeded, and cut into 1-inch chunks
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1/4 cup basil leaves
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1 clove garlic, peeled
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1/4 cup extra-virgin olive oil
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2 tbsp sherry vinegar
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1 red bell pepper; cored, seeded, and sliced into ribbons
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Salt and freshly ground black pepper, to taste
Directions 1. Place a blender and medium mixing bowl on your workstation. 2. Divide the tomato chunks, cucumber pieces, and bell pepper slices evenly between blender and bowl. Place entire onion in blender. 3. Add basil, garlic, olive oil, vinegar, salt, and pepper to blender. Blend on low, gradually raising speed to high until smooth, about 2 minutes. 4. Add blender contents to bowl and mix until just broken up, about 10–20 seconds. 5. Let mixture sit in fridge for a minimum of 2 hours. Transfer to bowls and serve.
AUGUST BACK TO SCHOOL BACKPACK BUS
DOG DAYS FIRST DAY HISTORY HOMEWORK
MATH READING SUPPLIES TEACHER
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INSIDE THIS ISSUE From the Yolofsky Office PAGE 1 How Is Word-of-Mouth Affecting Your Business? PAGE 1 What Interns Offer PAGE 2 Staying ‘Cool’ With Your CanineThis Summer PAGE 3 Take a Break! PAGE 3 Summertime Gazpacho PAGE 3 How Goat Yoga Helps You Get in Shape PAGE 4
Yoga With ... Goats?!
both yourself and the nature around you. If you’re looking for a speedy workout, this may not be for you, but if you’re looking for an afternoon you won’t soon forget, you’ll have to find the nearest goat specialist. Everyone who participates in one of these classes ultimately walks away with something a little different. Some shared results are usually reduced stress and anxiety, pain relief, a boost in happiness, and mental clarity. While we’re starting to hear more about it this year, goat yoga actually sprang up in 2016 and has grown into chapters all around the world, capturing the hearts of everyone, even including some big- name celebrities. Advocates for goat yoga continue to rave that there is no better distraction from the perils of work stress, sickness, depression, and political strife than their sacred farmland pastime.
For those who may be looking for a hidden or reasonable meaning behind the term“goat yoga,” you’re out of luck because it’s exactly what it sounds like. In this age of kale smoothies and paleolithic diets, there are few things people won’t try to get in shape. Luckily, as with most fads, there aren’t many downsides to thinking outside the box with your fitness. With a million different ways to stay healthy in this world, doing yoga alongside a tribe of goats may not be so strange after all. At face value, including farm animals in your therapeutic workout routine seems counterintuitive, but it’s intended to be quite the opposite. With this type of yoga, goats will wander around your mat and even take the time to climb on your back or lick your feet while you’re in downward dog. Don’t panic though! That’s all part of the process. These interactions are meant to keep you focused, grounded, and connected with
This Year’s Strangest Fitness Trend
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