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CROWLEYLAWLLC.COM
MAY 2026
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A MEMORIAL DAY MISSION Bravery Beyond Battle
Philip Crowley’s debut book, “AVOID STARTUP FAILURE!: Learn the Top Ten Causes of Failure for Technology Startups and How to Turn Them to Your Advantage,” reveals the insider secrets and strategic tools that help many startups avoid common missteps and promote long-term success. Scan the QR code to order your copy on Amazon today!
We’re only the land of the free because we’re the home of the brave. We’re a few weeks away from another Memorial Day. For many, the holiday means an extended weekend of barbecues, fun and relaxation with family and friends. While there’s nothing wrong with using the holiday as an opportunity to enjoy ourselves (after all, experiencing contented and fulfilling lives should always be the cornerstone of the American experience), we all need to acknowledge the generations of extraordinary citizens whose service to our nation enables us to enjoy our everyday freedoms.
Some gave their lives. Others sacrificed in other ways. All are worthy of our unwavering thanks, respect and gratitude. Of course, Memorial Day is reserved to honor the brave men and women who never returned to their loved ones. Thanks to the National Moment of Remembrance Act of 2000, TV and radio stations across the country are encouraged to play “Taps” simultaneously at 3 p.m. local time. No matter where you are at that time on that day, take a moment to listen to that bugle call and reflect on those we’ve lost. While our nation may be deeply divided over partisan politics these days, our respect and appreciation for the departed should never be debated. That said, we must also open our hearts to the many veterans who survived their military service but still lost part of themselves, physically or mentally, along the way. As a society, we can do far more to give visibility to the people who are left behind without legs or with traumatic brain injuries, post- traumatic stress disorder and other serious war-related ailments but love our dear country all the same . As long as there are veterans in America who feel unheard or unsupported, we, as citizens, have work to do. Founded in Roanoke, Virginia, in 2003, the Wounded Warrior Project was initially started by a group of veterans and friends who took action to help the injured servicemembers of their generation. Since that time, the organization has become a leading voice
of advocacy for our nation’s 18 million veterans from various military eras. Currently, it provides direct services to hundreds of thousands of post-9/11 veterans and their families at no cost. Additionally, it has successfully connected more than 18,000 service members and their families with much-needed mental health services. It has provided tens of thousands of hours of free treatment for substance use disorders and other forms of war-induced trauma. Continued on Page 3 ...
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SELMAN WAKSMAN’S LIFE-SAVING LEGACY From Soil to Salvation
You don’t need to work in the pharmaceutical industry to know what antibiotics are, but it may surprise you that some of the earliest
University of California, Berkeley, where he earned a Ph.D. in biochemistry three years later.
his passing in 1973 and was named a National Historic Chemical Landmark by the American Chemical Society in 1985. Naturally, the accolades didn’t end there. He was posthumously inducted into the New Jersey Inventors Hall of Fame in 1989, the same year as Albert Einstein, and received the same honor from the National Inventors Hall of Fame in 2005. The Waksman name’s relevance in the world of science did not end with Selman. His son, the late Byron H. Waksman, M.D., enjoyed an accomplished career as a research associate at Massachusetts General Hospital in Boston, an assistant professor at Harvard University Medical School and a professor of microbiology at Yale University Medical School. Like countless other innovators who’ve called New Jersey home, Selman Waksman gifted the world with pioneering work that reshaped science and medicine. More than a century after he first arrived in the U.S., his discoveries continue to save lives and prove that some of the most powerful medical breakthroughs can grow from the soil beneath our feet.
Returning to Rutgers, he served in a variety of roles at the university before being appointed head of the Microbiology Department in 1940. His investigations into
and most significant ones were discovered in the Garden State thanks to a Nobel Prize-winning Ukrainian immigrant with the desire to revolutionize microbiology.
soil microbiology and the medicinal properties of soil organisms led him and his team to discover streptomycin , actinomycin , neomycin and candicidin . Notably more effective than penicillin in battling bacteria, streptomycin became a critical component in the treatment of tuberculosis, saving the lives of thousands. In 1951, using profits generated from his patents, he funded the creation of the Waksman Foundation for Microbiology and the construction of the Institute of Microbiology on Rutgers’ Busch Campus in Piscataway. The following year, he won the Nobel Prize for Physiology or Medicine. The Institute was renamed in his honor following
Born near Kyiv in 1888, Selman Waksman is credited with both
coining the term “antibiotics” and developing groundbreaking treatments for tuberculosis. After years of private tutoring, he traveled to the U.S. in 1910 to further his educational ambitions and entered Rutgers College in New Brunswick the following year. After earning a Bachelor of Science degree in agriculture in 1915, he accepted an appointment to serve as a research assistant in soil bacteriology at the New Jersey Agricultural Experiment Station while continuing his graduate studies. In 1916, he earned a Master of Science degree from Rutgers and became a U.S. citizen. It was around this time that he traveled to the
Talking Medicines Clear Communication for Market Connections
Philip Crowley of Crowley Law LLC with Talking Medicines founders Scott Crae, Elizabeth Fairley and Jo Halliday
“Talking Medicines is an advanced data science and artificial intelligence-powered data technology company headquartered in Glasgow. Delivering intelligence primarily to commercial pharma marketing, we unlock the voices of patients and physicians in a compliant way by curating unstructured real- life data sources (such as undirected public forums, social media and pharma marketeer- generated research transcripts) to measure and track message alignment between pharmaceutical companies, physicians, patients and other stakeholders. Our goal is
to bridge the controlled, often slow-moving world of data collection through clinical trials and the fast, multidimensional real world beyond those settings. “A few years ago, we decided we needed to be in the U.S., and we set up a location in Jersey City. That’s where Philip Crowley of Crowley Law LLC and his advice really helped us. He’s been an absolute superpower for us in terms of his network and ability to scale us into the U.S. at an appropriate level. He demystified the
process for us, simplifying the stages, and he’s been our biggest cheerleader every step of the way. “We’ve been delighted to recommend him to other companies in Scotland looking for a straightforward and effective means to expand into the U.S.” –Jo Halliday, MBE
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From Lab to Patient, Garage to Market SLOW STEPS FOR SMART STARTUPS
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The Wounded Warrior Project’s website ( WoundedWarriorProject.org ) features several stories of American heroes who’ve been assisted through this extraordinary organization. While every single one of them is worthy of inclusion in this article, one in particular touched me deeply. Anthony Villarreal was one patrol away from concluding his third and final Middle East deployment when he became the victim of a bombing that blew up the vehicle he was driving. In addition to sustaining third- degree burns over 70% of his body and being in a coma for three months, he had to have his right hand and left fingers amputated. His recovery was arduous, but he survived the devastating attack. Fortunately, the Wounded Warrior Project was there to help support him and his family as they worked hard to live normal lives back home in Lubbock, Texas. Participating in Wounded Warriors Project programs and events also helped Anthony regain his confidence after the bombing severely altered his appearance. Anthony is one of thousands who deserve to feel proud of who they are and how much we value them. With war raging in the Middle East as of this writing, the Wounded Warrior Project stands in support of those risking their lives in Iran (and who, sadly, may need the organization’s services once they return to the U.S.). In late February, it issued the following statement: “Our hearts are with every service member in harm’s way in the Middle East — and with the families carrying that weight at home. Wounded Warrior Project stands with you, and with every warrior whose service and sacrifice endures — especially those for whom this moment revives difficult memories. You are not forgotten.” Perhaps the best way we can honor our fallen is by helping those who survived war rise above their challenges and live better, more fulfilling lives. We can’t bring back the brave souls we’ve lost, but we can commit to doing all we can to serve (and even help heal) the souls who are still among us. This Memorial Day, please consider supporting the Wounded Warrior Project and doing your part to
Scan to Watch!
Finding success as a startup entrepreneur often comes down to knowing what not to do.
In their excitement over potentially bringing their product to life, startups may overlook key factors and realities that may quickly derail their hopes. To help entrepreneurs avoid some of the common reasons why they fail to launch in the marketplace, Philip Crowley welcomes Joshua Goldberg, co-managing partner at Nath, Goldberg and Meyer in Alexandria, Virginia, for Episode 29 of the “From Lab to Patient, Garage to Market” podcast. An experienced patent attorney specializing in biotechnology, pharmaceutical, renewable energy and agricultural technologies, Goldberg lays out several critical considerations that explain why even the most ambitious entrepreneurs can lose ground while growing their products and market presence. In his mind, a lack of patience and foresight is among the biggest obstacles to genuine progress. “Someone will come to me [...] and say, ‘I want a patent on this so I could launch a product and have it to myself,’” Goldberg explains. “I always have to tell them to slow down a little bit. I always recommend starting with a search to make sure it truly is an idea that is patentable. “I just went through this yesterday,” he adds. “I was talking with a solo inventor who gave me his idea [and] was really excited to start it. After doing a search, I had to tell him, ‘Look, I think your chances of getting a patent here are about that big .’ Was he happy to hear that? Of course not. Was he thankful that he knew now, before spending years and thousands and thousands of dollars on the process? Absolutely.” Other highlights of this highly recommended episode include the impact of artificial intelligence on the startup world and the importance of branding and intellectual property protection. Hosted by Crowley Law LLC Founder and Managing Partner Philip Crowley, the “From Lab to Patient, Garage to Market” podcast is available on YouTube, LinkedIn, Facebook, Apple Podcasts, Spotify and all major podcast channels.
brighten the lives of our veterans and their families. A little bit of ourselves is the least we can give to those who gave almost everything for us. –Philip Crowley
SCAN TO VIEW THE “FROM LAB TO PATIENT, GARAGE TO MARKET” EPISODE ARCHIVE!
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In This Issue
1. A Call to Care
2. The Garden State’s
Bacterial Breakthrough
Client Testimonial
3. Podcast Preview
4. Marketing Trends That Are Changing the Game
FUTURE NOW Top Marketing Trends to Watch This Year
Succeeding in business these days requires more than just the ability to change. It requires the ability to change faster than your competition, your customers and your industry. And marketers are especially well-positioned this year to guide sweeping, technology- driven transformations in their businesses. First, marketers will help lead efforts to wring better results out of generative artificial intelligence (“AI”) apps. Merely achieving cost cuts with AI will no longer be enough. Instead, research shows that businesses must measure whether the new technology actually improves their marketing outcomes … that is, whether it attracts new customers and engages current ones more deeply. Also, public pushback against AI-generated content and services will grow, forcing
brands to develop transparency standards for explaining AI’s role in creating content and making decisions. At risk is not only a company’s brand value in the public eye, but also its ability to comply with new regulations from U.S. states, the European Union, China and South Korea. Second, while brands will continue to increase spending on social media influencers this year, they’ll set higher standards for trustworthiness, truthfulness and transparency. More influencers will be required to disclose paid relationships. Also, marketers will be monitoring their content even more closely for ethical breaches, misleading claims and offensive language. And finally, the potential health hazards of ultra-processed foods (“UPFs”) are likely to attract greater regulatory attention. As the U.S. Food and Drug Administration and the
World Health Organization move toward setting more specific, targeted definitions of various UPF product categories, policymakers are likely to restrict marketing of items considered especially harmful. Marketers will need to show how they are limiting exposure of vulnerable groups, such as children, to UPF ads. As you respond to these trends in 2026, take a moment to congratulate yourself for staying abreast of some of the most breathtaking business changes in memory. The opportunities (and threats) these trends pose will make 2026 a watershed year.
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