Best Practices Honorees

2019 H O N O R E E

West Shore Eye Care L U D I N G T O N , M I

maDry, Tear Lab, and serum tears. The practice has even partnered with a surgeon in Traverse City, Mich., to make amniografts for conjunctival chala- sis available to its patients. The practice’s commitment to its community ex- tends beyond eye care; each year, West Shore Eye Care sponsors an eye exhibit at the local children’s museum and gives donations to the local arts cen- ter, Rotary, and various youth sports teams. "The Best Practices program will be a part of my life throughout the rest of the time I'm in practice. I'm really looking forward to getting more involved in other aspects of Optometry and to make a difference for our profession." - Dr. Jennifer Branning

Westshoreeyecare.com Est 1991 Number of Doctors: 2

West Shore Eye Care has become a leading pro- vider of comprehensive, personalized medical eye care for all lifestyles. Over the years, Dr. Branning and her team have stressed the importance of customer service, treating everyone who walks through the door as if they were guests in their homes. As such, patients enjoy every convenience: the option to borrow potential frames to take home for input from their families; trials of daily dispos- able contact lenses for those who have never tried them; reduced paperwork; refreshments—the list goes on and on. As the only dry eye center in a 140-mile radius, West Shore Eye Care is early to adopt the latest dry eye treatments and tools, including amniotic membranes, True Tear, Inflam-

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