2021 H O N O R E E
Broad View Eye Center B R O A D V I E W H E I G H T S , O H
Broadvieweyecenter.com Est 2002 Number of Doctors: 5
At Broad View Eye Center in Broadview Heights, Ohio, Nicolette Scott, OD, recognizes that providing an exceptional patient experience cannot be accomplished with a cookie-cutter approach. Instead, the staff of this four-location practice is trained on how to use the DISC model to more effectively communicate with each of their patients. Based on the team’s initial assessment, each patient’s experience at Broad View is customized to ensure they get what they want at every step. While the practice is a business that is expected to make a profit, the practice’s primary focus is on adhering to its core values: caring, cutting-edge, community, trust, teamwork, and fun. Every decision made—including the products and services offered, the people hired, and the technology and systems implemented—is
made within the framework of these values. Broad View Eye Center also appreciates the value of change. During COVID, the practice had to make changes overnight that normally would have taken weeks or months to implement. But because they were nimble during such a challenging time, Broad View has managed to not only survive, but thrive.
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