FOCUS ON THEIR GOALS, NOT YOURS
3 WAYS SHARING MELALEUCA CAN BE SIMPLE AND FUN FOR EVERYONE INVOLVED EASY APPROACH
A good approach will focus on how the individual you are approaching can benefit from Melaleuca. This means you need to understand the current needs and goals of the potential customer you are approaching. Adjusting your focus from your goals to the goals of your potential customer or business partner can make all the difference. A year ago, Director 2Katie Foret turned downMolly’s invitation to become a Melaleuca Preferred Customer. So when Molly approached Katie a second time, she adjusted her approach and made it all about Katie’s goals. “I decided to give her a call and make it more about her,” Molly says. “I said, ‘Katie, you have got five kids, you own a business, and your husband works full time. I know I can help you reach whatever goal you want. Whether it’s financial or it’s health needs for your kids, I just want you to know that I can help you do that.” Katie agreed to meet with Molly and is now building a Melaleuca business of her own. Another example of this is North American Director Heidi Crouch. Heidi was a Melaleuca customer who had referred customers to Molly in the past. So when Molly approached Heidi about possibly building a business, she focused on what Heidi wanted to do. “I told her I was looking to help others reach their goals,” Molly recalls. “And I wanted to know if she was ready to commit to a goal and let me help her reach that goal.” Heidi said yes and made the goal to reach Director. Together the two of them made a plan to make this happen. “It has to be about their goals, not the goals you want them to have,” Molly says. “Heidi’s goal was to reach Director, so that’s what I helped her do.”
You love Melaleuca products and you know your friends and family could benefit from learning more—but you’re not sure how to approach them. What should you say? What should you do?
How do you overcome concerns? North American Executive Director 2 Molly Koenig shares her advice for making approaches easy, fun, and stress-free for everyone involved.
17 JULY/AUGUST 2016 | MELALEUCA.COM
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