MAKE IT FUN
When you know your guests are going to have a good time, it makes it easier for you to invite them and more appealing for your potential customers. “That’s always my goal: when guests walk away they should be glad they came,” Molly says. “Whether they become a customer or not, my job is to make sure they learn something. They should feel like they’re a better, more informed consumer. If you focus on just sharing what you know while making sure they have an enjoyable time, it’s more fun for all of you. And it takes the pressure off when you approach somebody, because you know they will have a good time.” So how does Molly make it fun? It depends on the individuals she’s working with. When Molly approached North American Director 3 Nicole Allison, she focused on developing beauty from the inside out and teaming up to create a night out for women. “Nicole owns a handmade jewellery line,” Molly says. “So when I called her, I asked if she wanted to join forces to create an event for women that would help them feel and look great from the inside out. She said, ‘Absolutely.’ If I would have made my approach really business-driven, I think she would have shied away.” When working with North American Director 4 Kristen Condon, whose passion is fitness, the two women created a boot camp where men and women worked out and then talked about nutrition, meal plans, and how Melaleuca could help them with their fitness goals. “You keep it fun by knowing who you’re working with and what fun means to them,” Molly says. “Working out might not be fun to everybody, but Kristen’s passion is fitness, so that was so much fun for her. For Nicole, it was jewelry and fashion and inspiring others to look good from the inside out.”
TAKE THE PRESSURE OFF
Most folks are a lot more interested in hearing what you have to say if they know you’re not going to pressure them into buying something. That’s why Molly trains all her business builders to close their approaches by letting potential customers know it’s okay to say “no.” “It’s okay if it’s not for everyone,” Molly says. “When you invite someone, tell them, ‘You’re free to leave your wallet at home. You’re going to get some amazing information, but it’s okay if this isn’t the store for you. You’re still going to walk away thankful you listened.” The same is true when talking to customers about building the business. When Molly approached Director Keri Lister, she could tell Keri was nervous that saying “yes” meant she was making a long-term commitment. So Molly kept the focus on Keri hosting one in-home and then going from there. “Keri was worried she didn’t have the time to build a Melaleuca business,’ Molly says. “I told her, ‘Let’s just plan one in-home. Pick the night that works for you and your family, and let’s see if it’s fun. If it’s not, that’s okay, we don’t have to continue. But if it is, then we can map out a plan.” Keri had six guests come to her in-home and five enrolled as customers. Three of those customers also wanted to partner with Keri to build a business. By taking the pressure off and keeping the focus light and fun, Molly helped Keri overcome her concerns and also gained a new business partner.
PRACTICE MAKES PERFECT If you want to get better at making approaches, the first step is practice. Make a goal to do at least one approach every day. Remember, it’s okay if you mess up or someone says “no.” No doesn’t mean never. Several of Molly’s new business partners are individuals who had previously told her “no.” The key is to keep the conversation positive and accepting. You never know when someone’s circumstances will change. If you’ve maintained the relationship, then you’ll feel comfortable approaching them again.
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JULY/AUGUST 2016 | MELALEUCA.COM
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