Independent II (CONT’D FROM PAGE 24)
Board Converting NEWS INTERNET DIRECTORY
downstream converting machines. “If you’re running sin- gle outs on a flexo folder-gluer, you can start single out at the digital press. The ability of the press to be able to handle that size blank allows us to put the print perfor- mance in digitally and then single pass it through the flexo folder-gluer to add the diecut performance and join the box. We don’t have to go to a diecutter and break it down and then take it to a specialty gluer to put it back togeth- er,” he explains. “That’s really an area of opportunity that is under-addressed in the market. Having a wider range of dimensional blank sizes go through the Domino press means less work downstream.” The print area on a 63- x 118-inch blank is 53- x 118-inch. “That’s a great size blank for a 66-inch diecutter or a 37- inch to 66-inch flexo,” he says. Domino is currently working on a stacker that will be installed on the press later this year. Responsive Packaging This investment provides a competitive advantage and strengthens Independent II’s strategy to offer ‘responsive packaging,’ a term that MacDonald uses to describe the packaging needed for these tumultuous and disruptive times. With everything changing daily, the press offers cus- tomers a cost-effective way to quickly change their brand- ing and messaging as needed. “This last year has shown us that if it can be turned upside down or changed drastically, it can happen. If dis- ruption happens we’re going to be in a unique position to help our customers through it,” MacDonald says. “Respon- sive packaging is a very poetic term that you can sell to and that resonates with consumers. Our Domino press can
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help us have that responsive conversation with our custom- ers and with their consumers. I really think that’s such a great opportunity.” The press is expected to open up new business and new markets for inside/out- side printing, customization, variability and a wider color
pallet. And then there is the opportunity to run everyday orders, the type of business that funnels through Indepen- dent II on a daily basis. “There is this neat area to capitalize on in the everyday world. So much of our life is made up of everyday things and I really think we are in a position to be more dynamic in the everyday space,” MacDonald says. “The space above us is well-known. That’s high-end pre- mium, but when you get down to where so many of us are impacted with our packaging, that’s this everyday level.” While the press is suitable for short and medium runs, MacDonald says order sizes at Independent II vary, de- pending on the job. “We’ve run 10,000, 15,000 or 30,000 piece orders. If someone has a 50 or 100 piece order Finn MacDonald
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April 5, 2021
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