Speakeasy Marketing December 2018

ARE YOU BURNING $100 BILLS? ...continued from page 4

CHOOSING THE RIGHT CHARITY How Your Business Can Give Back the Right Way

You’ll hear example scripts for exactly what to say, including strategies for eliminating price objections, easily getting past “Let me think about it,” and getting potentials off the phone and into your office more often. Click below to listen to Part 3, and then Parts 1 and 2 if you missed them: Speakeasy.Marketing/ podcast/part3 Part 1 was about what to do on the web to set the stage so that people will be attracted to your website. And Part 2 was about how to tweak your website to induce more calls from potentials. Here are the links: Speakeasy.Marketing/ podcast/part1 Speakeasy.Marketing/ podcast/part2

The real magic is in what you or your receptionist says immediately after the potential shares their details. What you say then and how you say it is so critical that I devoted the entire third podcast in our three-part series to how you answer the phone. Because if you get it right, you’re not going to have nearly as many tire kickers or lost callers. And you’re going to get the respect you deserve and get the retainer far more often. All it takes is a simple script and a calculated way to follow up. In Part 3 of our podcast series on how to become the most prestigious, pre-eminent, and respected law firm in your metro/practice area, I explain how to handle incoming calls.

We believe that small businesses can have a positive impact on local communities and the wider world. A successful charity campaign can make a world of difference for people in need, especially over the holidays. But not all charitable organizations are created equal, and supporting the wrong organization can do more harm than good. Here are some tips on finding the best fit for your business.

ALIGN MISSIONS When narrowing down the thousands of local and national charities you have to choose from, comparing the mission statements of these organizations to your own is a great place to start. Charities that align with or complement your own goals as a business are natural partners. Still, while matching big-picture goals is a great start, you also need to make sure your chosen organization aligns with the heart and soul of your business: your employees and customers. FIND HUMAN CONNECTIONS The most powerful charity work your business can support is a cause that stems from the needs and passions of people connected to your work. Maybe a member of your team lives with a disability or a significant number of your customers face social, cultural, or economic challenges. Putting time, money, and effort into supporting a reputable organization that helps the people and communities connected to your business is one of the best ways to show you care. charity efforts count and ensure your donations are used appropriately, you need to do some research. Thankfully, organizations like the Better Business Bureau, Charity Watch, and GuideStar.org keep data on IRS-registered charities, making it easy to see which groups are reputable. In general, you should look for organizations that have a great track record of transparency and make all of their financial information readily available. REMEMBER THE ‘WHY’ If you’re just looking for a tax write-off or good publicity, charity efforts are going to feel hollow and frustrating. More than anything, philanthropy should involve a cause your business is passionate about — no matter how big or small. Taking the time to remind yourself why you’ve chosen to support a particular cause will keep you from losing sight of what giving back is all about. CHECK CREDENTIALS Good intentions only go so far. To really make your


2nd Edition

• Five new chapters, live chat, the 2018 marketing changes for personal injury attorneys, and more • Completely revised and updated for 2018 • Complimentary copy mailed or emailed upon request

Available on Amazon Kindle or by emailing rj@speakeasymarketinginc.com.



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