Brand Guidelines July 2016

It’s been down to our people. And that’s what our brand is about. Of course, we’re always looking to do new things and do them differently. But at our core are our people. We’re all in it together, and we’re

In 2004 the UK postal market was deregulated, presenting us with the opportunity to build on our leadership in unaddressed mail. Over the following decade, with the support of majority shareholder and Dutch national postal operator PostNL, we changed the UK postal landscape and came to dominate the UK downstream access (DSA) market with a share consistently over 54%. In part, that was due to entrepreneurial leadership and enterprising management – so an MBO in late 2015 was a logical step. But most of all, our success has been down to the energy and enthusiasm of everyone at Whistl, across all our sites and activities.

whistling a winning tune. These guidelines introduce our brand DNA and how we look and feel. They’re not set in stone, but give you room for interpretation and imagination. There are lots of ways of whistling. Let’s hear it.

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