Brand Guidelines July 2016

Brand architecture/bandwidth Exceptions to the rule

idoordrop.com is a site created by Whistl Doordrop Media specifically targeting media/ marketing agencies.

intelligent doordrop by Whistl

Whilst we do not devise sub-brands, we recognise the need for standalone website branding when those sites are offering tailored content/services to discreet audiences – as shown here. These services need a singularity of focus that enables them to be easily identified and accessed online. NB: these are online channels and it is preferable always to refer to them as such i.e idoordrop.com and not just idoordrop.

yourdrop.co.uk is a ‘self-service’ site enabling SMEs to plan, create and implement their own doordrop campaigns online.

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