Naming protocol
In line with our focus on the Whistl brand, we avoid ‘naming’ products or services wherever possible. Our approach is to use descriptive titles/ labels such as: Hybrid Mail by Whistl In-home Sampling by Whistl We avoid names because of the proliferation of products/services we offer under the DSA postal model and Packets & Parcels multi-partner model. Customers like clarity: for instance, they understand what a 48-hour Tracked service is, and simple descriptive titles/labels enable them to indentify and select the service required easily and quickly. It is recommended that you discuss any specific title/label with Marketing before settling on it – the importance of such tags in internet search cannot be overestimated and Marketing can provide up-to-the-minute guidance.
Avoid ‘naming’ products or services wherever possible.
Hybrid Mail by Whistl
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