Brand Guidelines July 2016

Our brand DNA

Practices How we act

Principles What we believe

Think as part of the team All that stuff about teamwork is true – working together works best. That extends to our approach to customers, delivery partners and suppliers, as well as our people. We are all interconnected, we share common goals, and collaboration is the way to reach them. Act with a can-do attitude In a previous life, our strapline was ‘sure we can’. It wasn’t a promise, because sometimes you just can’t – it was a mindset, an attitude and long may it continue. Do the right thing For our people, that means working as part of a team, supporting colleagues, respecting them and sharing knowledge. As a company, internally it means looking after our people, recognising their contribution, and helping them progress. More broadly than that, it means everything from fair pricing to transparency, straight-talking to straight-dealing.

Everyone should have a choice: everyone should have an opportunity.

We aim to do things differently in the markets we’re in – providing choice for customers and consumers. We also believe everyone deserves a chance – so we offer it, help them seize it and then keep the chances coming.

5

Made with FlippingBook - Online Brochure Maker