Brand Guidelines July 2016

Our tone-of-voice

Upbeat

Personal We are not faceless – our business is all about our people. We are a challenger brand and we want our personality to shine through. We are not slow and bureaucratic, with a party line and formulaic response: we listen to our customers and colleagues, understand their needs and act to satisfy/exceed them. Upbeat We’re energetic and positive, cheerful and constructive. Our enthusiasm is contagious, but always tempered by empathy and realism. Engaging Our aim is always to build an affinity with our customers and delivery partners. Whilst what we do is not always the most interesting of activities, we are an exciting and enterprising organisation that is both responsive and easy to deal with.

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