RESOURCE OF THE MONTH
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This Opt-In Optimization Tool Asks the Question ARE YOU IN OR OUT?
So, we upped the adventure and turned the adrenaline to full blast. Our current referral program includes the opportunity to sit in the cockpit and fly an aerobatic plane for a mock, laser-tag-style dogfight in the skies above Las Vegas. It is the ULTIMATE Top Gun Experience. There’s still a little kid in me who dreams of being a fighter pilot like Maverick, so I am stoked!
custom pop-up form ready for your website in minutes . It’s that quick and simple. You choose and customize
Most small businesses want print and digital communication for their overall marketing strategy. Like mashed potatoes and gravy, it’s just more effective to use both together. When it comes to the digital side, what marketing tools can you use to turn website visitors into potential customers? After all, on average, about 70 percent of your website visitors will never visit again. OptinMonster, a web plugin, is an extremely helpful resource to increase conversion on your website or app. It allows you to create custom opt-in forms that invite the visitor to interact with you — sign up for your email list, order your e-book, enter a free giveaway, or whatever you’d like. Its simplicity and effectiveness makes it our resource of the month.
a template to your liking, write simple copy, choose simple settings, such as when it will pop up and for whom, and then go online with it. OptinMonster
However, a few months into the program, we received feedback that some of our potential partners were excited to work with us, but there was no way they were getting up in a plane. Basically, the fear of flying was greater than their desire to join the program. In fact, many would love a quick adrenaline fix — but while keeping their feet close to the ground. So, we knew we had to pivot. Now, for our exclusive 2018 referral program, we are giving you the option to choose your own experience. We are still planning on meeting in Las Vegas in May, but we will now broaden your gift to include either the Top Gun experience OR the Las Vegas Speedway experience. We’ve included all the details on this edition’s insert, so please take a look and join by visiting NewsletterPro.com/ topgun . We are incredibly excited to meet with all our amazing referral partners in Vegas again next year, and we would love to have you join us! Just remember, with your own marketing campaigns, you need to be vigilant in tracking your progress and your audience’s response. The world of marketing is always changing, which means we need to do our best to stay aware and keep up. It is especially important in long-term marketing strategies. It’s very rarely a one-and-done scenario. Always evaluate as you go, always improve, and know when to pivot, and you’ll find your campaigns are exponentially more effective. “... WE UPPED THE ADVENTURE and turned the adrenaline to full blast.”
integrates easily with WordPress,
Infusionsoft, Google Analytics, and most other software, and it is mobile-friendly.
When your invite to the customer
When we say simple, this is what we mean: When you use OptinMonster, you can have a
BEATS BY JOE When it comes to meeting metrics, Joe DiGrigoli doesn’t settle for being average. But as much as we all admire Joe’s ability to write 10 articles a day, he isn’t solely focused on having the highest numbers in a month. INTRODUCING YOUR NEW PRO OF THE MONTH
As far as his favorite album goes, Joe has two: Nas’ “Illmatic” and D’Angelo’s “Voodoo.” Joe knows he’s not winning any awards for obscurity with these choices, but they are the albums he’s loved the most. “Illmatic is everything a hip-hop record should be, what Tribe called ‘beats, rhymes, and life.’ Voodoo is simply a masterpiece, a culmination of R&B, funk, soul, and hip-hop all filtered through the sensibilities of a genius.” It may surprise you, but Joe wasn’t interested in reading until high school. The first piece of literature that piqued his interest was reading the poems of Wallace Stevens in 12th grade. From there, he wanted in. In college, Joe studied
“For the most part, I’m more worried that my articles are good than writing a ton. But I do like seeing the numbers go up. What’s most rewarding for me though, is improving. I feel like the more articles you write, the better you get — and the more you learn new things.” What motivates Joe to write stellar articles for his clients you ask? “Intellectual curiosity is my No. 1 driver. I don’t think I’ll ever get tired of learning.” To fuel his creative process, Joe listens to music all day long. He finds inspiration from new and old music alike, and when he can vibe along with a great tune, he can write. For Joe, a day without headphones would be a tough day indeed.
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