The Newsletter Pro - October 2017

SUCCESS STORY

goes live, OptinMonster reports back interesting data that can also affect your entire marketing strategy. Which pop-ups execute the most conversions? Is it the invitation to download your e-book, or obtain a free quote? Does this wording get more people to sign up for your mailing list, or another wording? OptinMonster will report back with all the stats you need to make your pop-up campaigns as effective as possible.

“For years, I always wanted to do a newsletter. I kept a folder of article ideas in my office, I would tell myself I would learn Microsoft Publisher, and occasionally, I would give it a shot. It never came to fruition, however, until I heard about Shaun Buck and The Newsletter Pro. They make the process easy, and the product looks great. “Even better, it works. I’m always surprised how often I hear about my newsletter from clients. To give you just one example, I once got a call from a customer I hadn’t spoken with in over a decade. She was opening up a new branch and wanted to install a new phone system. As we were talking, she asked if my daughter ended up going to Notre Dame. At first, I was a little confused. How did she even know about that? Then I remembered that I described my daughter’s college admissions process in the newsletter. This customer, whom I had zero contact with for years, had been reading and enjoying my newsletter every month. As I hung up the phone on that call, I realized just how powerful a marketing piece it was. “For a business like mine, where staying top-of-mind is crucial, newsletter marketing is huge. You may only need a phone system once every few years, but when you do, I want you to think of SST Communications and Jim Hoey. When my newsletter hits a customer’s mailbox, they know that if they ever need a phone system, I’m the first guy they’ll turn to.” – Jim Hoey

The interface is clean, simple, and as aggressive as you want it to be. You can set the settings to allow for pop-ups on first- time visitors only, or call for a second pop-up to appear if they move their cursor toward the close button. You have a variety of settings to play with until you find your ideal formula.

If you’re looking to increase conversions on your website, you can learn more about this killer tool by visiting their website, OptinMonster.com.

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literature rather than creative writing because he wanted to spend as much time as he could learning about great books. And you know what they say: Avid readers often make for great writers. When Joe isn’t reading or listening to music, you can find him hanging out with his girlfriend, Kim, going out to eat, checking out new art, playing cards, or dancing. Joe loves working at TNP; it is a place where he gets to learn, have fun, and get better at writing every day. He couldn’t be happier here, and we couldn’t be happier to have him.

Have You Heard the Good News?

James 1:2-4 — Consider it pure joy, my brothers and sisters, whenever you face trials of many kinds, because you know that the testing of your faith produces perseverance. Let perseverance finish its work so that you may be mature and complete, not lacking anything. 1 Corinthians 15:58 — Therefore, my dear brothers and sisters, stand firm. Let nothing move you. Always give yourselves fully to the work of the Lord, because you know that your labor in the Lord is not in vain. Ephesians 6:10 — Finally, be strong in the Lord and in his mighty power.

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