ISRAEL TOURISM
September 2026
Israel Tourism Sees Promising Revival as Q1 2026 Revenues Jump 15% Year-Over-Year
reflects a 15.30% rise from $634 million in Q1 2025 and a 52.29% surge from $480 million in Q1 2024, further underscoring the broader stabilization of incoming travel infrastructure. The aviation sector is also reflecting this gradual rebound. Israeli airlines reported $70 million in revenue from international visitors during the first quarter of 2026. This figure represents a slight increase from $69 million in Q1 2025 and a 55.56% increase compared to $45 million in Q1 2024. As global carriers continue to restore flight schedules and expand direct routes to Tel Aviv, local hospitality leaders remain confident that enhanced accessibility will continue to drive visitor numbers upward throughout the remainder of the year.
years. The $718 million total marks a 14.88% increase over the $625 million generated in the first quarter of 2025, and a substantial 51.80% jump compared to the $473 million recorded during the same period in 2024. While the industry continues its multi- year journey toward pre-crisis benchmarks—with Q1 2023 revenue having reached $1.331 billion—the steady climb highlights renewed momentum across hotels, tour operators, and local businesses nationwide. When factoring in overall economic activity from non-resident visitors and foreign workers, Israel’s total travel-related revenue reached $731 million in the first quarter of 2026. This
Official Central Bureau of Statistics data highlights a steady rebound in incoming travel, driven by returning international visitors and expanding flight options
I srael’s tourism sector is showing strong signs of momentum as new figures released by the Central Bureau of Statistics confirm a steady upward trajectory for incoming travel. During the first quarter of 2026, Israel recorded $718 million
in tourism revenue, signaling a growing desire among international travelers to return to the country’s iconic historic, cultural, and spiritual landmarks. The latest quarterly figures demonstrate significant growth compared to recent
Chengdu gathering brings Chinese media and creators together as Israel seeks to rebuild tourism ties ahead of 35 years of diplomatic relations in 2027 ISRAEL REVIVES CHINA TOURISM PUSH WITH FIRST INFLUENCER EVENT IN THREE YEARS
I srael’s Tourism Ministry office in China held its first event for Chinese media figures and social media influencers in three years this month, part of an effort to rebuild ties with the country’s travel industry and promote Israel as a destination to Chinese tourists. The event, held Aug. 13 in Chengdu, brought together 21 participants, primarily Chinese key opinion leaders, or KOLs, and
reconnect with key overseas markets.The program focused on summer travel, nature and water sports, using presentations, images and activities to showcase what organizers described as Israel’s “four seas”: the Mediterranean Sea, Dead Sea, Red Sea and Sea of Galilee, known in Hebrew as the Kinneret. The ministry used the four bodies of water to highlight the range of outdoor and
nature-based tourism experiences available to visitors. Participants were also briefed on recent developments in Israel’s tourism industry and the Tourism Ministry office’s plans for the Chinese market. The program included a kayaking activity, a question- and-answer session and an open discussion about Israel as a travel destination.
content creators, along with media representatives. The Tourism Ministry described the gathering as a significant step toward renewing ties with China’s tourism and media community following a three-year pause. The event comes as Israel and China prepare to mark 35 years of diplomatic relations in 2027 and amid broader efforts by Israel’s Tourism Ministry to revive inbound tourism and
12 • www.itn.co.il
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