Israel Travel News, an English language professional publication focusing on incoming tourism to Israel.
№??? 〉 January 2019 №453 〉 September 2026
06 Chasing the Cool Season: Discovering Israel’s Vibrant Autumn and Winter Events in 2026–2027
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The Future of Travel in the Holy Land: How Global Vacation Trends Are Shaping Your Next Visit to Israel
Major Transatlantic and European Carriers Resume Flights to Tel Aviv
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CONTENTS September 2026
ISRAEL TRAVEL NEWS
Israel Tourism The Future of Travel in the Holy Land: How Global Vacation Trends Are Shaping Your Next Visit to Israel Israel Prepares Next Generation of Travel Experts to Welcome International Tourists Chasing the Cool Season: Discovering Israel’s Vibrant Autumn and Winter Events in 2026–2027 Israel’s Next Hospitality Chapter: Inside the New Luxury Hotels Opening in 2027 Moroccan Magic in Israel: A New Horizon for Mediterranean Tourism Great News for Travelers: Israel and Colombia Restore Mutual Visa-Free Travel Autumn of Faith: Top Christian Destinations in Israel for a Mindful Season U.S. Ambassador Mike Huckabee and Israeli Tourism Leaders Launch Strategic Alliance to Accelerate Israel’s Tourism Recovery American Travel Agents Visit Israel in Push for Postwar Tourism
Israel Tourism Sees Promising Revival as Q1 2026 Revenues Jump 15% Year-Over-Year Israel Revives China Tourism Push with First Influencer Event in Three Years Leadership Transition Ahead for Israel’s Hotel Association as President Eli Cohen Prepares to Step Down American Travelers Begin Their Return to Israel as Tourism Sector Shows Early Signs of Recovery Israel’s Incoming Tour Operators Association Announces New Leadership to Drive Tourism Revival Hotels Gordonia Hotel Group Unveils Major Expansion Plan Across Israel A Luxury Desert Revival: Fattal Hotel Group Unveils Multimillion- Dollar NYX Dead Sea Resort Haifa Unveils Ambitious $1 billion Waterfront ‘Strip’ with Hotels and Moving Walkway InterContinental David Tel Aviv Unveils New Premium Terrace Rooms Aviation Major Transatlantic and European Carriers Resume Flights to Tel Aviv
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Israel’s El Al Airlines Doubles Second-Quarter Net Profit Despite Iran Conflict Arkia Touches Down in Marrakech: Direct Israel- Morocco Flights
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FAA Approves Israir Flights to US
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Israel Tourism Names New Canada Director
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ISRAEL TOURISM
The Future of Travel in the Holy Land: How Global Vacation Trends Are Shaping Your Next Visit to Israel
sunset schedules that leave tourists needing a vacation from their vacation, travelers are prioritizing genuine rest. Across the country—from serene boutique retreats in the Galilee to peaceful wellness resorts in the Negev desert—hotels are investing in soundproofed accommodations, specialized relaxation programs, and tailored nutrition. Visitors can combine visits to historical and spiritual sites with meditation, spa treatments, and slow-paced exploration, ensuring they return home truly restored. This shift toward “Slow Travel” and “Regenerative Tourism” encourages visitors to stay longer in single regions, whether that means soaking in the vibrant neighborhood life of Tel Aviv, exploring the ancient alleyways of Jerusalem, or supporting local artisans and regional agriculture in the Golan Heights. Modern luxury in Israel is no longer about ostentatious displays; it is about privacy, authentic experiences, and tailor-made service. Ultimately, a journey to Israel today is no longer just about where you go, but about returning home feeling inspired, rested, and deeply connected.
From AI-driven itineraries and sleep tourism to authentic local living, international travelers visiting Israel are discovering a smarter, deeper, and more rejuvenating way to experience the country T he way the world vacations is undergoing a fundamental
destination for travelers looking to embrace a richer, slower, and more tailored approach to exploring the Holy Land. Technology is playing a major role in making travel to Israel smoother than ever. Visitors can now leverage advanced AI tools to build hyper- personalized daily itineraries, discover hidden culinary gems, adjust plans in real time, and navigate language barriers with instant translation. Israel’s hospitality
sector is leading this charge, with major hotel chains like Isrotel introducing AI-driven digital representatives to assist guests long before they even step foot into their lobby. This means your trip to Israel can be customized precisely to your interests before your flight even takes off. At the same time, wellness and “sleep tourism” are redefining what it means to take a break in Israel. Instead of exhausting sunrise-to-
transformation. The days of measuring a successful journey by the number of crowded landmarks checked off a bucket list are fading. Today’s international travelers are seeking personalized, mindful journeys that prioritize rest, reflection, and authentic cultural connection. As these global shifts take hold, Israel is emerging as a premier
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September 2026
Israel Prepares Next Generation of Travel Experts to Welcome International Tourists
Around 4,500 high school students across the country are studying tourism this academic year, gaining skills to modernize and elevate future visitor experiences A s the new academic year begins, Israel is investing heavily in the future of its dynamic tourism sector. To mark the launch of the
The curriculum is constantly evolving to reflect modern travel trends and technological advancements. In addition to traditional hospitality and guiding principles, many schools now feature digital tourism studies. Students are trained in smart tourism, tech integration, digital marketing, and social media tools—the exact innovations that are transforming how global travelers plan, navigate, and experience their trips to Israel. According to Director- General Michael Itzhakov,
these students represent a strong vote of confidence in the future of Israeli tourism. He noted that among these young learners are tomorrow’s hotel managers, tour guides, entrepreneurs, and travel-tech innovators. By connecting high school education with the Ministry’s broader tourism innovation community, Israel is ensuring that future international visitors will enjoy smarter, richer, and more seamless travel experiences.
school year, Michael Itzhakov, Director-General of the Israeli Ministry of Tourism, visited the ORT Art High School in Ramla to meet with tourism students and faculty. This particular school celebrates a major milestone this year as its very first cohort of 20 seniors prepares to graduate from the three-year tourism program. The visit underscores the national commitment to nurturing young talent who will soon be greeting, guiding, and hosting international visitors.
travel industry by training the next generation of hospitality and travel professionals. Around 4,500 high school students in grades 10 through 12 across 82 high schools nationwide have enrolled in specialized tourism tracks. This educational initiative is designed to blend theoretical academic studies with practical, real-world experience, offering students a deep dive into Israel’s rich heritage, cultural assets, breathtaking landscapes, and
Israel Travel News • 5
ISRAEL TOURISM
events and harvest festivals celebrate the region’s ancient winemaking tradition alongside modern, world- class vintages. As winter sets in, the Negev Desert becomes the focal point for outdoor enthusiasts and culture seekers alike. Far from the bitter cold found in northern Europe or North America, Israeli winters in the south offer crisp, sunny days and cool, star-lit nights perfect for stargazing events in the Ramon Crater. Meanwhile, urban hubs like Jerusalem transformed into illuminated cultural centers, hosting winter arts festivals, night markets, and classical music performances within historic stone venues. The season culminates in late winter with high-energy athletic showcases like the Jerusalem Marathon, where participants run through thousands of years of living history under a comfortable winter sun.
and deeply moving cultural festivals. For travelers looking to experience the region without the intense summer sun, the coming fall and winter months present the ultimate opportunity to explore historic streets, pristine deserts, and vibrant urban centers at their absolute best. Autumn kicks off with a flurry of energy, led by major cultural and athletic events that draw visitors from around the globe. The cooler evening temperatures of September and October provide the perfect backdrop for iconic urban sports, such as the Tel Aviv Night Run, where thousands of runners illuminate the city’s historic avenues and coastal promenades. Wine enthusiasts can immerse themselves in the autumn harvest season by visiting boutique wineries across the Judean Hills and Galilee, where special tasting
Chasing the Cool Season: Discovering Israel’s Vibrant Autumn and Winter Events in 2026-2027
From night runs and world-class wine festivals in the crisp autumn air to radiant desert gatherings and cozy urban cultural celebrations, Israel’s cooler months offer an unforgettable canvas for international travelers
A s the golden heat of summer gives way to the mild, refreshing breeze of autumn and winter, Israel undergoes a magical seasonal shift that makes it one of the Mediterranean’s
most appealing cool-weather destinations. Throughout late 2026 and early 2027, the country comes alive with an eclectic calendar of outdoor marathons, high- profile culinary showcases,
Israel’s Next Hospitality Chapter: Inside the New Luxury Hotels Opening in 2027 From skybridges in historic Jerusalem to sleek beachfront towers in Tel Aviv and tranquil resorts along the Sea of Galilee, a fresh wave of world- class properties is redefining international travel across the Holy Land
In the heart of Tel Aviv, the skyline is expanding with cutting-edge developments that seamlessly blend urban energy with historic heritage. The highly anticipated Six Senses Tel Aviv, set to open in 2027, spans an entire city block near Rothschild Boulevard, merging five preserved historic structures from 1909 into a striking
modern tower featuring a luxury hotel, private residences, a sky pool, and extensive wellness facilities. Nearby along the Mediterranean shore, Isrotel’s elevated luxury on HaYarkon Street, complete with infinity pools overlooking the sea and world-class culinary venues. dual-tower Leon Towers complex will introduce
I srael’s hospitality scene is undergoing a remarkable evolution, with a dynamic pipeline of luxury hotels, urban retreats, and wellness sanctuaries set to open their doors over the coming year. As global travel demands grow increasingly sophisticated, hoteliers across the country
are investing heavily in innovative architecture, historic preservation, and high-end guest experiences. For discerning international visitors planning a journey to Israel in late 2026 and 2027, these forthcoming properties promise an elevated standard of comfort, fine dining, and cultural immersion.
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September 2026
global travelers visiting Israel, this collaboration provides a unique vantage point to explore how two distinct, ancient cultures are weaving their stories together in real time.At flagship gatherings such as the International Mediterranean Tourism Market (IMTM) held at Expo Tel Aviv, Moroccan showcases are capturing widespread attention. Visitors attending these trade events are greeted with vibrant exhibits detailing everything from imperial cities like Fes and Marrakesh to the serene coastal beauty of Essaouira. High-level B2B meetings and public showcases allow local and international travel enthusiasts to connect
directly with North African tour providers, discover joint travel itineraries, and sample authentic Moroccan hospitality, including traditional tea ceremonies and artisanal craft demonstrations. Beyond industry expos, Morocco’s presence in Israel during this period extends to rich cultural festivals, culinary exploring Israel’s urban hubs can experience collaborative culinary events featuring renowned chefs from both nations, highlighting the shared roots of Sephardic and North African gastronomy. pop-ups, and heritage symposiums. Travelers
MOROCCAN MAGIC IN ISRAEL: A NEW HORIZON FOR MEDITERRANEAN TOURISM
Morocco’s active participation in Israel’s premier tourism events during 2026–2027 highlights growing cultural and economic ties, offering travelers an extraordinary blend of North African heritage and Middle Eastern hospitality M editerranean tourism scene is witnessing
momentum of regional cooperation, North African delegates, tour operators, and cultural ambassadors are bringing the rich flavors, traditions, and landscapes of Morocco directly to audiences in Tel Aviv and beyond. For
a vibrant transformation as Morocco steps into the spotlight across major travel expos and cultural events in Israel throughout 2026 and 2027. Following the
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New diplomatic agreement makes visiting the Holy Land easier than ever for Colombian tourists starting September 2026 GREAT NEWS FOR TRAVELERS: ISRAEL AND COLOMBIA RESTORE MUTUAL VISA-FREE TRAVEL
E xcellent news for South American travelers planning their next journey to the Middle East. The State of Israel and the government of Colombia have officially agreed to restore mutual visa-free entry for tourists, a move that will significantly simplify travel plans and Autumn of Faith: Top Christian Destinations in Israel for a Mindful Season
make visiting Israel seamless once again. This positive development follows high-level diplomatic discussions between Israeli Foreign Minister Gideon Sa’ar and his Colombian counterpart, Foreign Minister Omar Bella Escobar. Thanks to the successful dialogue
between both officials, the two nations agreed to re- establish the streamlined entry policy, eliminating unnecessary embassy bureaucracy for visitors. According to the official announcement from the Israeli Ministry of Foreign Affairs, the updated policy moments within the Church of the Holy Sepulchre, and take in sweeping views from the Mount of Olives without the overwhelming crowds of peak season. The crisp morning air and golden afternoon light enhance every vista, making the city’s unique blend of holiness and history feel even more vibrant. Heading north, the region of Galilee offers a tranquil landscape centered around sacred history and natural beauty. In Nazareth, travelers can explore the majestic Church of the Annunciation and wander through the local market. Further east, the shores of the Sea of Galilee present a peaceful setting to visit Capernaum, the Mount of Beatitudes, and Tabgha. Nearby along the Jordan River, the Yardenit
officially takes effect on September 1st. From this date onward, Colombian passport holders can fly directly to Ben Gurion Airport, enjoy an easy entry process, and immediately set off to explore Israel’s rich history, vibrant cuisine, and iconic holy sites. baptismal site offers calm waters and quiet spaces ideal for personal prayer, group services, or baptismal ceremonies. Beyond the iconic landmarks, autumn in Israel invites visitors to experience local community life and seasonal events. From quiet evening services in historic chapels to guided walking tours along scenic trails like the Jesus Trail, the season highlights the rich cultural and religious tapestry of the region. Whether traveling independently or as part of a organized delegation, visiting Israel during the autumn months ensures a powerful, comfortable, and unforgettable journey.
A s the intense heat of introduces a welcome shift across Israel. The season brings pleasant temperatures, clearer skies, and a noticeably calmer atmosphere at major landmarks. For international tourists and pilgrims seeking to explore the country’s profound Christian heritage, fall provides the perfect environment for reflection, smooth travel, and an unhurried connection with history. Jerusalem naturally serves as the focal point of any summer fades, autumn spiritual pilgrimage. Exploring the ancient stone pathways of the Old City during autumn is a comfortable and deeply moving experience. Visitors can walk the historic Via Dolorosa, spend reflective
Mild autumn weather, refreshing breezes, and serene landmarks make fall the ideal time for a spiritual journey through the Holy Land’s most cherished heritage sites
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September 2026
U.S. Ambassador Mike Huckabee and Israeli Tourism Leaders Launch Strategic Alliance to Accelerate Israel’s Tourism Recovery A new high-level initiative brings together diplomats, government officials, and hospitality pioneers to expand direct flights, boost visitor confidence, and launch innovative travel programs for American visitors
I srael’s top tourism executives and hospitality leaders met last month with United States Ambassador to Israel, Mike Huckabee, for a pivotal working session aimed at reinvigorating incoming tourism from the United States. The strategic summit focused on strengthening cross-border collaboration, expanding direct flight routes, and crafting a long-term national strategy to position Israel once again among the world’s most compelling and welcoming travel destinations. The high-level delegation featured key figures across Israel’s travel ecosystem, Hotel Association; Michael Itzchakov – Director General of the Ministry of Tourism; David Fattal – Founder and Owner of the Fattal Hotel Group; Rami Levy – President of Catalyst Global Consulting Group; Yossi Fatael – CEO of the Israel Incoming Tour Operators Association; Avi Jack – owner of The Drisco Hotel in Tel Aviv’s historic American Colony; Hagar Sharan – CEO of the Israel Hotel Association; and Romy Gurodissky – Director of including Eli Cohen – President of the Israel
the Coordination Bureau of Israel’s Tourism Industry. The meeting took place under the banner of the Israel Tourism Recovery Forum (ITRF), a newly established strategic platform uniting government leaders, private sector innovators, airlines, hoteliers, and international partners. The Forum’s overarching vision is to formulate practical, high-impact initiatives that will accelerate Israel’s tourism comeback and showcase the country as a global benchmark for how tourism can drive economic revitalization and foster deep, international personal connections. During the session, Ambassador Huckabee was presented with a detailed overview of the current landscape, including both the key challenges and the immense potential awaiting Israel’s travel industry during the recovery phase. Industry leaders outlined practical measures to restore international travel confidence, highlight authentic visitor experiences, and significantly increase tourism from North America. In response, Ambassador Huckabee shared his vision
for expanding bilateral tourism cooperation and reaffirmed the U.S. Embassy’s commitment to ongoing dialogue and joint initiatives designed to encourage more Americans to experience Israel firsthand. Improving air connectivity emerged as a top strategic priority during the discussions. Michael Itzchakov, Director General of the Ministry of Tourism, emphasized the vital importance of expanding direct flights between major American cities and Israel. He detailed the ministry’s active efforts to encourage international carriers to resume services and launch new non-stop routes, noting that robust flight availability is the single most important catalyst for rapid tourism recovery. Echoing these priorities, David Fattal, Founder and Owner of the Fattal Hotel Group, underscored that tourism remains a cornerstone of the Israeli economy, with the United States standing as its most significant source market. Fattal pointed out that the return of global airlines, expanded flight capacity, deeper outreach
to travel agencies, and continued investment in hotel infrastructure are crucial to unlocking growth. Emphasizing the broader impact of every journey, Fattal remarked that each American tourist visiting Israel represents a genuine expression of confidence in the country, its economy, and its future. Addressing international perception, Yossi Fatael, CEO of the Israel Incoming Tour Operators Association, noted a distinct contrast between public perception abroad and on-the-ground reality. Citing objective data and global security rankings, he observed that statistical measures demonstrate Israel remains remarkably safe for travelers- often outperforming major European and American urban centers. However, overcoming media-driven perception remains a critical priority for encouraging prospective visitors to make the trip. Participants also discussed the importance of continuously reviewing travel advisories to ensure they accurately reflect evolving conditions on the ground.
Israel Travel News • 9
ISRAEL TOURISM
September 2026
AMERICAN TRAVEL AGENTS VISIT ISRAEL IN PUSH FOR POSTWAR TOURISM
Taimur Mansour will lead the Ministry of Tourism’s efforts to grow travel from Canada to Israel ISRAEL TOURISM NAMES NEW CANADA DIRECTOR adventurous travellers, often seeking meaningful connections and authentic cultural experiences. Canada is also home to the 4th largest Jewish community in the world. “We are confident Taimur’s leadership will deepen our partnerships across Canada’s travel industry and create new opportunities for Canadians to experience Israel’s history, culture and people.” Mansour joins the Toronto office following his role as Director of Media and Campaigns Department at the Ministry of Tourism in Jerusalem where he worked with the Ministry’s marketing leadership and directed a global network of 19 public relations managers. His responsibilities included content collaborations, media purchasing, social media strategy and global marketing campaigns. Among his recent projects was the “I AM ISRAEL” campaign targeting North American markets, which launched in June 2026. Mansour also brings first- hand tourism experience to the role, having previously worked as a professional tour guide. He speaks Arabic, Hebrew and English and is conversant in Chinese.
T he Israel Ministry of Tourism (IMOT) has appointed Taimur Mansour as Consul, Director of Tourism for Canada, with the Toronto-based appointment taking effect this month. Mansour will lead the Ministry of Tourism’s efforts to grow travel from Canada to Israel, with a mandate that includes developing strategic partnerships with Canadian travel industry stakeholders, tour operators, media and airlines. He will also oversee roadshows, targeted marketing campaigns and content initiatives aimed at showcasing the Israeli experience to Canadian travellers. Mansour is a member of the Druze community and has a strong connection to Israel’s diverse cultural and religious cultural knowledge, global campaign experience and genuine personal connection to Israel’s story, and that combination will resonate strongly with the Canadian market,” says Yoram Elgrabil, tourism commissioner for North America at the Israel Ministry of Tourism. “Canada represents one of our most promising markets. Canadian travellers are among the world’s most curious and heritage.“Taimur brings a combination of deep
The trip comes as tourism from the United States began to pick up this summer, just ahead of next month’s resumption of direct flights to Tel Aviv by two major U.S. airlines
A group of American travel agents visited Israel this week in a push for postwar tourism following a period of regional turbulence that reduced travel to the Holy Land. The weeklong trip, sponsored by the Israeli Ministry of Tourism, comes as the number of visitors from just ahead of next month’s much-anticipated return to Tel Aviv by two major US legacy carriers. “People do want to come; it’s just the fear factor of ‘Oh my God, it’s the Middle East,’” said Sima Pagash, a Los Angeles travel agent at Destinations and Adventures. “Being here for the first time, it’s been an eye-opener: I felt it’s like anywhere else.” Her message to clients who thought she was crazy to come to Israel: “Stop worrying about the what-ifs and enjoy life.” “I felt safer walking on the streets of Jerusalem and Tel Aviv than driving in my car in Atlanta,” said Henriette Ostrzega, a travel designer the United States began to pick up this summer,
with Amara Voyages. “From what we see in the media in the U.S. or Europe, it’s always bad all the time or a focus on isolated incidents. This is not the reality you see on the ground.” “There is a reticence and fear of coming to Israel in the travel industry even though everyone is eager to come,” said Richard Liverance, marketing director for the Israeli Ministry of Tourism in Los Angeles. “They are just waiting for the right time for things to settle down.” With a tenuous ceasefire now in place, tourism from the United States was up 15% in July compared with the same month last year, with Americans making up one- third of all tourists entering Israel last month. “As a Jewish American, life in the U.S. has become scary with every day another antisemitic incident and a lot of us asking where are we going to go,” said Dana Rasof of Exclusive Travel Partners in the Chicago suburb of Deerfield, who was last in Israel a quarter-century ago.
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September 2026
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September 2026
Israel Tourism Sees Promising Revival as Q1 2026 Revenues Jump 15% Year-Over-Year
reflects a 15.30% rise from $634 million in Q1 2025 and a 52.29% surge from $480 million in Q1 2024, further underscoring the broader stabilization of incoming travel infrastructure. The aviation sector is also reflecting this gradual rebound. Israeli airlines reported $70 million in revenue from international visitors during the first quarter of 2026. This figure represents a slight increase from $69 million in Q1 2025 and a 55.56% increase compared to $45 million in Q1 2024. As global carriers continue to restore flight schedules and expand direct routes to Tel Aviv, local hospitality leaders remain confident that enhanced accessibility will continue to drive visitor numbers upward throughout the remainder of the year.
years. The $718 million total marks a 14.88% increase over the $625 million generated in the first quarter of 2025, and a substantial 51.80% jump compared to the $473 million recorded during the same period in 2024. While the industry continues its multi- year journey toward pre-crisis benchmarks—with Q1 2023 revenue having reached $1.331 billion—the steady climb highlights renewed momentum across hotels, tour operators, and local businesses nationwide. When factoring in overall economic activity from non-resident visitors and foreign workers, Israel’s total travel-related revenue reached $731 million in the first quarter of 2026. This
Official Central Bureau of Statistics data highlights a steady rebound in incoming travel, driven by returning international visitors and expanding flight options
I srael’s tourism sector is showing strong signs of momentum as new figures released by the Central Bureau of Statistics confirm a steady upward trajectory for incoming travel. During the first quarter of 2026, Israel recorded $718 million
in tourism revenue, signaling a growing desire among international travelers to return to the country’s iconic historic, cultural, and spiritual landmarks. The latest quarterly figures demonstrate significant growth compared to recent
Chengdu gathering brings Chinese media and creators together as Israel seeks to rebuild tourism ties ahead of 35 years of diplomatic relations in 2027 ISRAEL REVIVES CHINA TOURISM PUSH WITH FIRST INFLUENCER EVENT IN THREE YEARS
I srael’s Tourism Ministry office in China held its first event for Chinese media figures and social media influencers in three years this month, part of an effort to rebuild ties with the country’s travel industry and promote Israel as a destination to Chinese tourists. The event, held Aug. 13 in Chengdu, brought together 21 participants, primarily Chinese key opinion leaders, or KOLs, and
reconnect with key overseas markets.The program focused on summer travel, nature and water sports, using presentations, images and activities to showcase what organizers described as Israel’s “four seas”: the Mediterranean Sea, Dead Sea, Red Sea and Sea of Galilee, known in Hebrew as the Kinneret. The ministry used the four bodies of water to highlight the range of outdoor and
nature-based tourism experiences available to visitors. Participants were also briefed on recent developments in Israel’s tourism industry and the Tourism Ministry office’s plans for the Chinese market. The program included a kayaking activity, a question- and-answer session and an open discussion about Israel as a travel destination.
content creators, along with media representatives. The Tourism Ministry described the gathering as a significant step toward renewing ties with China’s tourism and media community following a three-year pause. The event comes as Israel and China prepare to mark 35 years of diplomatic relations in 2027 and amid broader efforts by Israel’s Tourism Ministry to revive inbound tourism and
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Leadership Transition Ahead for Israel’s Hotel Association as President Eli Cohen Prepares to Step Down
American Travelers Begin Their Return to Israel as Tourism Sector Shows Early Signs of Recovery
As the Israeli hospitality sector navigates crucial recovery efforts, the expected departure of its respected association president at the end of 2026 sparks key discussions about the future of industry leadership
Despite years of security challenges and flight restrictions, a growing number of U.S. visitors are making their way back to Israel, driven by family milestones, solidarity, and renewed confidence
I srael’s hospitality industry is preparing for a significant leadership change as Eli Cohen, President of the Israel Hotel Association, is expected to conclude his tenure by the end of 2026. Cohen was originally scheduled to step down earlier in April, but he accepted requests from hotel owners and industry leaders to extend his term by several months to maintain executive stability during a critical period. Having successfully guided the organization through challenging times, Cohen now plans to move on to his next professional endeavors. The upcoming departure of the highly regarded leader reopens a recurring strategic question for Israel’s hotel sector: whether to appoint a prominent figure from outside the industry or return to electing an insider raised within hospitality ranks. Recent leadership terms, including those of Amir Hayek, Avi Nissenkorn, and Cohen himself, followed a
model of recruiting executive talent from the broader public and business sectors. Earlier eras were led by veteran hoteliers such as Eli Gonen, Ami Federmann, and Avi Ella. As the association prepares to select its next leader, members will weigh the benefits of external political and corporate acumen against deep, hands- on hotel management experience. Industry observers note that the exact timing of the transition could still adapt depending on broader national developments. With upcoming national elections scheduled for October 27 and a new government formation process to follow, political and economic stability will play a direct role in the timeline. If the incoming government requires further dialogue to ensure the hospitality sector remains a national priority, Cohen may consider remaining in his role temporarily until the political and economic landscape fully stabilizes.
I srael’s tourism industry is witnessing the first modest signs of recovery as American travelers gradually return to the country. Following an extended period of regional instability since late 2023, recent data points to a steady upward trend in incoming visitors from North America. According to Israel’s Ministry of Tourism, over 32,000 U.S. tourists arrived in June, followed by more than 36,000 in July. American travelers now account for roughly one-third of all international entries into Israel, reflecting a resilient bond between U.S. visitors and the Jewish state. This gradual resurgence comes after an exceptionally
previous years. While overall visitor numbers for the year remain low compared to historic averages, the steady rise in North American arrivals brings a welcome boost to hotels, tour guides, and cultural sites across the country.A major factor currently shaping the recovery is airline capacity and flight availability. Direct routes remain limited as major U.S. carriers gradually update their flight schedules, with full service expected to rebuild over the coming months. In the meantime, many travelers are reaching Israel through European transit hubs or by booking direct flights with Israeli carriers. As more international airlines prepare to resume regular schedules, travel industry experts anticipate a smoother journey and more competitive airfares for incoming tourists. For many returning visitors, the decision to travel is deeply personal.
tough period for local hospitality and travel
businesses. Incoming tourism faced consecutive disruptions starting with the global pandemic, followed by prolonged regional conflicts. Total foreign tourism revenue for the first half of 2026 stood at $700 million, a sharp drop compared to
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September 2026
ISRAEL’S INCOMING TOUR OPERATORS ASSOCIATION ANNOUNCES NEW LEADERSHIP TO DRIVE TOURISM REVIVAL
Guy Kelner is appointed CEO, taking over from Yossi Fatael to guide the nation’s incoming tourism industry toward rebuilding, growth, and renewed global engagement
T he Board of the Israel Incoming Tour Operators Association has announced the appointment of Guy Kelner as its incoming Chief Executive Officer. Kelner will succeed Yossi Fatael, CEO of the Incoming Tour Operators Association, who is stepping down after 11 impactful years of leadership. To ensure a seamless strategic transition, Fatael will actively support Kelner throughout the onboarding period. Kelner brings over two decades of extensive executive, business, and public sector experience to his new role. His background combines deep familiarity with the travel and hospitality industry alongside a strong track record in organizational management, business development, government affairs, strategic communications, and public advocacy. Most recently, Kelner served as Vice President of the Rishon LeZion Municipal Company, overseeing core operations while expanding business development and new service revenues. Prior to that, he spent six years in senior executive positions within the Publicis
Israel Group, serving as CEO of Publicis Agenda, VP of Business Development for the group, and CEO of the Leo Burnett advertising agency. His foundation in tourism goes back to his leadership role as Chairman of ISSTA between 2002 and 2004, supplemented by leadership positions across advertising and executive management firms, including Inbar-Merhav-Shaked, Job Tov, and N.C.S. In addition to his business operations, Kelner has served 17 years as a member of the Ramat HaSharon City Council, where he also held the post of Deputy Mayor. His public sector background includes serving on local planning and building committees, as well as holding former leadership titles as Chairman of the National Union of Israeli Students and Chairman of the Tel Aviv University Student Union. He holds a Master’s degree in Public Policy and a Bachelor’s degree in Political Science from Tel Aviv University. Lior Gelfand, Chairman of the Israel Incoming Tour Operators Association, highlighted the significance of this leadership transition during a pivotal
moment for Israeli travel. He noted that Kelner steps in during a sensitive and important era, emphasizing that the focus ahead must be on recovery, rebuilding, and welcoming international visitors back to Israel. Gelfand expressed full confidence in Kelner’s multi-sector managerial skill set while expressing appreciation for Yossi Fatael’s decade- plus legacy and ongoing support during the transition. Expressing his gratitude for the appointment, Guy Kelner emphasized the national significance of the incoming travel sector. He stated that he accepts the role with a profound sense of responsibility at a time when Israeli incoming tourism faces major challenges alongside prime opportunities for revitalization. Kelner reiterated his commitment to collaborating closely with association members, government bodies, and industry partners to bring travelers back and build a stronger, resilient, and thriving tourism sector for the future.
Israel Travel News • 15
HOTELS
September 2026
hotel in Caesarea. Across all upcoming locations, suites with private pools will remain a central defining feature. Each new property will adhere to Gordonia’s signature philosophy, which draws inspiration from early Zionist philosopher A.D. Gordon’s focus on the deep, calming connection between humanity and nature. The brand’s unified guest experience includes half-board dining, daily access to the central “Gordonia Lounge”—offering complimentary afternoon bites, regional snacks, and a dedicated wine bar—and full access to year-round heated infinity pools and the tailored treatments of the proprietary Gordonia Spa brand. “We are turning a dream into reality by bringing Gordonia’s beloved hospitality concept to every corner of the country, setting an uncompromising standard for domestic and international travelers alike,” stated Gadi Priver, CEO of Gordonia Hotel Group. “Each hotel is designed with deep respect for its unique surroundings, regional culture, and local materials. We are thrilled to welcome guests to Gordonia Zichron Ya’akov starting this year and look forward to our unprecedented expansion in the years ahead”.
GORDONIA HOTEL GROUP UNVEILS MAJOR EXPANSION PLAN ACROSS ISRAEL The luxury hospitality brand is opening groundbreaking retreats in Zichron Ya’akov and along the Sea of Galilee, heading a multi-property national rollout extending through 2029
the Sea of Galilee. Built on the iconic former site of the Luna Gal water park, this 65-dunam eco-luxury resort will feature 150 expansive suites—most equipped with private plunge pools—and direct beachfront access. Designed by Feigin Architects with interior design by Ari Shaltiel and Ruth Arad, the property incorporates local basalt stone and lake motifs while featuring dual zones for couples and families, multiple swimming pools, a dedicated kids’ area, adult-only spaces, a beach restaurant, a chef-led dining venue, and event space accommodating up to 500 guests. Beyond these immediate launches, Gordonia’s long-term plan calls for five additional resort developments set to open by 2029 in Eilat, Caesarea, Netanya, Sapir Park in the Arava desert, and Mount Arbel overlooking the Sea of Galilee. Notable upcoming properties include the 189-room Gordonia Edom Mountains in Eilat, a 60-suite retreat in Sapir Park, a 77- room lodge at Mount Arbel, and a 107-room luxury coastal
G ordonia Hotel Group is embarking on a dramatic expansion of its luxury hospitality footprint, bringing its signature tailored, nature- focused retreats to premier destinations across Israel. Originally founded around the exclusive Gordonia Ma’ale Hachamisha in the Jerusalem Hills, the brand is currently developing over ten properties and plans to open seven new hotels by 2029. The broad project aims to elevate Israel’s high- end travel sector through intimate hospitality, regional design, and personal wellness programs. Leading this ambitious pipeline is Gordonia Zichron Ya’akov, which opened its doors on February 1, 2026. Set atop the Mount Carmel ridge overlooking the Mediterranean coastline,
the 141-room estate blends contemporary architecture with the region’s rich winemaking, agricultural, and artistic heritage. Managed by General Manager Rubi Turgeman, the retreat boasts 12 private pool rooms, deluxe rooms with private hot tubs, executive suites, and a presidential suite featuring its own private swimming pool. Public highlights include two conference halls, a lobby synagogue, a seasonal local restaurant, and the country’s largest infinity pool alongside a comprehensive two-story wellness spa complete with a Watsu pool, jet pool, rain waterfall, dry and wet saunas, and a traditional hammam. Continuing the rollout, January 2027 will mark the grand opening of Gordonia Golan Beach on the northeastern shores of
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September 2026
HOTELS
A Luxury Desert Revival: Fattal Hotel Group Unveils Multimillion-Dollar NYX Dead Sea Resort
also enjoy a expansive main swimming pool, a children’s club, a modern fitness center, event spaces, and a chef- driven restaurant. Designed as an immersive wellness destination, NYX Dead Sea will house an advanced spa facility with 11 treatment rooms, a saltwater pool, and a dedicated solarium designed to harness the region’s famous therapeutic minerals and sunlight. Adding a major new attraction to the region, the resort will also build an innovative, state-of-the-art water park. Accessible to both hotel guests and day visitors, the water park aims to establish a premier family entertainment destination in the area, bolstering the Dead Sea’s appeal to international travelers seeking both relaxation and adventure. Fattal Israel’s Joint CEOs, Nadav Fattal and Assaf Fattal,
highlighted that the project reflects strong confidence in the Dead Sea’s enduring status as a world-class travel destination. They explained that the vision is to create a desert lifestyle resort unlike anything currently in the area, seamlessly blending wellness, high- end hospitality, and vibrant social energy. Guests can look forward to poolside DJ sets, lively evening bars, and a chic atmosphere tailored for travelers seeking a modern, high-quality holiday experience. Construction on the flagship project is scheduled to begin toward the end of this year, with the official grand opening planned for early 2028. Upon completion, NYX Dead Sea will join Herods Dead Sea, Leonardo Plaza Dead Sea, and Leonardo Club Dead Sea as part of Fattal’s diverse luxury portfolio in the region.
The major hospitality project will transform a classic location into a vibrant lifestyle retreat, featuring private pool suites, a state-of-the-art wellness center, and a brand-new water park I srael’s iconic Dead Sea
an entirely new, modern lifestyle resort designed to redefine luxury and entertainment at the lowest point on Earth. Stretching across 44 dunams (nearly 11 acres) of prime desert landscape, the upcoming resort will feature 182 stylishly designed rooms, including 37 premium suites equipped with private plunge pools. Guests will
region is set to welcome a groundbreaking addition to its hospitality landscape as the Fattal Hotel Group announces the launch of NYX Dead Sea. Replacing the former Leonardo Inn, the site will undergo a complete ground- up redevelopment backed by a massive investment of hundreds of millions of NIS. The transformation will yield
Haifa Unveils Ambitious $1 billion Waterfront ‘Strip’ with Hotels and Moving Walkway
At its center would be an expanded convention and exhibition complex,
alongside new hotels, commercial areas, entertainment venues and a large arena. The project’s defining feature is intended to be continuous pedestrian connectivity across an area that is currently divided between major transport hubs, commercial sites, sports facilities and the coastline. Visitors arriving at Haifa’s Hof HaCarmel railway station or adjacent bus terminal would enter a covered, air-conditioned circulation system featuring a moving walkway similar to those used in major airports. The route would connect the railway station with the convention center, planned arena, hotels and the beach. Above it, planners envision a shaded elevated promenade modeled in part on projects such as New York’s High Line.
H aifa is advancing an ambitious multibillion-shekel plan to transform the city’s southern entrance into a continuous business, tourism and entertainment district inspired by urban “strip” models in cities including Las Vegas, Singapore, New York and Barcelona.The project, being promoted by Haifa Municipality and the city’s economic development corporation, is still in the planning and feasibility stage. Initial estimates put its cost at 2.5 billion to 4 billion shekels, roughly $770 million to $1.2 billion.The plan would expand the existing convention center complex from about 76 dunams (19 acres) to roughly 130 dunams (32 acres) and add around 191,000 square meters (2.06 million square feet) of new construction.
The proposed redevelopment would expand Haifa’s southern gateway to 130 dunams, add 191,000 square meters of construction, 750 hotel rooms and a 10,000-seat arena
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September 2026
InterContinental David Tel Aviv Unveils New Premium Terrace Rooms The new room category debuts following a ₪ 40 million transformation, featuring spacious private terraces with panoramic views of the Mediterranean Sea and Tel Aviv skyline
I nterContinental David Tel Aviv, a modern oasis on the Mediterranean coastline, proudly introduces its new Premium Terrace Rooms, a new accommodation category created as part of a comprehensive ₪ 40 million renovation project. Located on the hotel’s fifth through tenth floors, the new rooms combine contemporary design, generous living space, exceptional comfort, and panoramic views of both the Mediterranean Sea and the vibrant skyline of Tel Aviv. The extensive transformation included the renovation of approximately 105 guestrooms, with additional suites scheduled to debut in the coming months. Beyond the guestrooms, the project also reimagined the corridors, guestroom entrances, and connecting public spaces to create a seamless, elegant, and tranquil arrival experience, all with one clear objective: to provide guests with the highest levels of comfort, wellbeing, and relaxation.The Premium Terrace Rooms have been
thoughtfully designed in line with IHG Hotels & Resorts’ guest-centric vision, placing guest wellbeing, comfort, and intuitive luxury at the heart of the experience. The defining feature of the new category is the seamless integration of spacious interiors with expansive terraces-among the largest of their kind in Tel Aviv- offering approximately 28–30 sqm of interior living space complemented by 12 sqm private terraces. Overlooking both the Mediterranean Sea and the city’s dynamic skyline, the terraces invite guests to relax, dine, or simply embrace the ever-changing coastal scenery, creating a natural connection between indoor living and the surrounding urban and seaside landscape. Inspired by the Scandinavian
light oak millwork, tactile natural textures, and a soothing palette of warm neutrals accented with subtle Mediterranean blues, the interiors evoke a refined residential aesthetic. Large glass doors flood the rooms with natural light while extending the living space onto the private terrace, creating a seamless dialogue between indoors and the Mediterranean beyond. Soft layered lighting, carefully curated furnishings, and an uncluttered design language foster an atmosphere that encourages guests to slow down, unwind, and reconnect.Extending the rooms’ residential design philosophy, the spacious bathrooms have been envisioned as private wellness sanctuaries. Natural stone surfaces, warm wood accents, premium porcelain finishes,
The renovation project was designed by ARA Design, the architectural firm that has partnered with the hotel since its opening, bringing decades of familiarity with
the property’s unique identity and its iconic
beachfront location.“This transformation represents a significant milestone for our hotel and reflects our ongoing commitment to leading the luxury hospitality
market in Tel Aviv,” said Ilya Borgakov, General
Manager of InterContinental David Tel Aviv. “Every detail has been thoughtfully considered to continuously elevate the guest experience while preserving the distinctive identity of the hotel. Through this investment, we are further strengthening our position as one of Israel’s leading luxury hotels by offering a contemporary hospitality experience that seamlessly combines thoughtful design, innovation, and an authentic connection to our iconic location.”
philosophy of hygge, centered on comfort, presence, and quiet
floating stone vanities, oversized rain showers,
contentment, the Premium Terrace Rooms are conceived as intimate sanctuaries where contemporary luxury feels effortlessly personal. Defined by clean architectural lines,
deep soaking bathtubs, and integrated ambient lighting come together to create an elegant retreat dedicated to relaxation and wellbeing.
Israel Travel News • 19
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