ISRAEL TOURISM
Leadership Transition Ahead for Israel’s Hotel Association as President Eli Cohen Prepares to Step Down
American Travelers Begin Their Return to Israel as Tourism Sector Shows Early Signs of Recovery
As the Israeli hospitality sector navigates crucial recovery efforts, the expected departure of its respected association president at the end of 2026 sparks key discussions about the future of industry leadership
Despite years of security challenges and flight restrictions, a growing number of U.S. visitors are making their way back to Israel, driven by family milestones, solidarity, and renewed confidence
I srael’s hospitality industry is preparing for a significant leadership change as Eli Cohen, President of the Israel Hotel Association, is expected to conclude his tenure by the end of 2026. Cohen was originally scheduled to step down earlier in April, but he accepted requests from hotel owners and industry leaders to extend his term by several months to maintain executive stability during a critical period. Having successfully guided the organization through challenging times, Cohen now plans to move on to his next professional endeavors. The upcoming departure of the highly regarded leader reopens a recurring strategic question for Israel’s hotel sector: whether to appoint a prominent figure from outside the industry or return to electing an insider raised within hospitality ranks. Recent leadership terms, including those of Amir Hayek, Avi Nissenkorn, and Cohen himself, followed a
model of recruiting executive talent from the broader public and business sectors. Earlier eras were led by veteran hoteliers such as Eli Gonen, Ami Federmann, and Avi Ella. As the association prepares to select its next leader, members will weigh the benefits of external political and corporate acumen against deep, hands- on hotel management experience. Industry observers note that the exact timing of the transition could still adapt depending on broader national developments. With upcoming national elections scheduled for October 27 and a new government formation process to follow, political and economic stability will play a direct role in the timeline. If the incoming government requires further dialogue to ensure the hospitality sector remains a national priority, Cohen may consider remaining in his role temporarily until the political and economic landscape fully stabilizes.
I srael’s tourism industry is witnessing the first modest signs of recovery as American travelers gradually return to the country. Following an extended period of regional instability since late 2023, recent data points to a steady upward trend in incoming visitors from North America. According to Israel’s Ministry of Tourism, over 32,000 U.S. tourists arrived in June, followed by more than 36,000 in July. American travelers now account for roughly one-third of all international entries into Israel, reflecting a resilient bond between U.S. visitors and the Jewish state. This gradual resurgence comes after an exceptionally
previous years. While overall visitor numbers for the year remain low compared to historic averages, the steady rise in North American arrivals brings a welcome boost to hotels, tour guides, and cultural sites across the country.A major factor currently shaping the recovery is airline capacity and flight availability. Direct routes remain limited as major U.S. carriers gradually update their flight schedules, with full service expected to rebuild over the coming months. In the meantime, many travelers are reaching Israel through European transit hubs or by booking direct flights with Israeli carriers. As more international airlines prepare to resume regular schedules, travel industry experts anticipate a smoother journey and more competitive airfares for incoming tourists. For many returning visitors, the decision to travel is deeply personal.
tough period for local hospitality and travel
businesses. Incoming tourism faced consecutive disruptions starting with the global pandemic, followed by prolonged regional conflicts. Total foreign tourism revenue for the first half of 2026 stood at $700 million, a sharp drop compared to
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