We’ve got another (relatively) new edition to the Pye-Barker team in the spotlight this month. Jeffrey Fellman joined us in September of last year as our Northwest territorial manager. While Jeff is new to working directly with pumps, blowers, and industrial compressors, he has 18 years of experience helping plants install sensors and other maintenance equipment. Beyond his long history in the industry itself, Jeff’s mind has always been geared toward the mechanical. “I’ve always been curious,” Jeff says, explaining how growing up around his father’s dry cleaning business gave him an early interest in learning how machines work. “I learned steam fitting when I was 16,” he adds. Jeff took this early interest and ran with it, earning his degree in mechanical engineering. “Well, I know just enough to be dangerous,” he jokes humbly. Even when he’s off work, Jeff has a boundless curiosity. “My hobbies are model rocketry and World War II aviation history,” he explains. In fact, Jeff loves to see aircraft from that era in person and dreams of one day getting to ride in a B-29 Superfortress. “My wife’s friend’s dad was a B-29 navigator, and he’s still alive,” he explains. “I got to sit down with him over dinner one night and talk about his experiences. I’ve been begging my wife to set up another meeting ever since!” Jeff’s interest in aircraft led one customer to show him his flight simulator setup. When asked if he’s planning to get into that aspect of the hobby, he laughs, “I COMMON BRANDING MISTAKES THAT CAN TORPEDO YOUR COMPANY’S IMAGE
The value of a strong brand cannot be overstated when it comes to growing your business. We call adhesive bandages Band-Aids and cotton swabs Q-Tips because those companies excel at creating memorable, trusted brands that consumers can rely on. There’s no recipe for creating a brand so strong that the name of your product becomes common vernacular, but This is why it’s frustrating to see companies hurt their branding through easily avoidable mistakes. Business owners often deprioritize branding in the early stages of their company, but that’s a dangerous mistake. If a potential customer interacts with your brand and it doesn’t resonate with them, it’s going to be hard to win them back. By avoiding these common errors, you can create a brand that people will support and interact with. BLAND BRANDING “Branding is deliberate differentiation,” says author and consultant Debbie Millman. In other developing a strong, consistent brand is within the reach of every business owner.
TEAM MEMBER SPOTLIGHT
NORTHWEST TERRITORIAL MANAGER, JEFFREY FELLMAN
have to learn all there is to know about pumps and compressors first!” Coming to Pye-Barker, the new territorial manager threw himself into learning everything about the systems we work with. “I really enjoy getting to understand new applications,” he says, thinking back on his time with us so far. But, Jeff’s found that he likes more than just the technical aspects of the job. “Honestly, my favorite part is working with the customers,” he explains. “Getting people out of a jam when they’re facing costly downtime — that’s a good feeling.”
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Pye-Barker Supply Co. • www.pyebarker.com
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