Yellow Pages is still working for attorneys. But you need to know what you’re doing. This platform has changed a lot over the last two or three years, and the rules of the game are different than what they were before. Yellow Pages now attracts a different kind of potential client, with a different mindset. WHO USES YELLOW PAGES IN 2017? ( SIGH... ) Continued from back page
Book Review:
How Intelligent People Create a Powerful Purpose for Their Lives
Relying on destiny makes people complacent. When you assume there’s already a plan in place, you may put your life on autopilot, drift aimlessly, and fall into a habit of small, meaningless decisions. This could lead to a hollow fate, but one that you can avoid with effort. As internationally acclaimed Fortune 500 consultant Isaiah Hankel, Ph.D., explains, “The toughest decision a person will ever make is determining his or her ultimate purpose in life.”
What does this mean?
If you write a check for a Yellow Pages spot but you don’t know how to make this medium work in 2017, expect to get burned. This podcast explains how a select few law firms are still using Yellow Pages to acquire a steady stream of new clients:
speakeasy.marketing/YellowPages
Hankel has worked with leading corporations around the world and regularly presents at premier academic institutions, including Harvard University and Oxford University. In his book “Black Hole Focus,” Hankel rejects the complacent notion of destiny entirely, instead giving individuals the tools they need to find and fulfill their own purpose. Hankel starts by presenting research that links having a clear purpose with slower rates of mental decline and greater longevity. This is due to the fact that having a purpose enables you to meet your three prime needs: growth, connection, and autonomy. By “ruthlessly evaluat[ing] your current position,” as Hankel instructs, you determine if these prime needs are being met. Your purpose is determined when you established a plan to meet all of these needs. When trying to meet your prime needs, it’s important to remember every purpose will demand years of effort. For this reason, Hankel guides you to develop a can-do mindset and avoid willpower depletion. From here, you can create a whatever-it-takes mentality, which makes you better able to overcome challenges without feeling discouraged as you pursue your purpose. Based on scientific concepts from the fields of psychology, physiology, and motivational theory, Hankel’s ‘Black Hole Focus’ offers valuable instruction to benefit anyone, from CEOs to stay-at-home parents. If you feel bound by circumstances, using “Black Hole Focus” to help you find your purpose may be the way out.
Real Secrets of Attorney Marketing Law School Dares Not Teach (2nd Edition)
• Five new chapters, including live chat, what’s changing for personal injury attorneys marketing-wise in 2017, and more • Completely revised and updated for 2017 • Complimentary physical copy mailed/emailed provided upon request Available on Amazon Kindle, and by emailing rj@speakeasymarketinginc.com.
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