OPERATIONS
MARKETING
6 Tips for Finding the Perfect Marketing Partner A KNOWLEDGABLE AGENCY DELIVERS RESULTS THAT GROW YOUR BUSINESS.
by Jenifer Calandra
hether you’re trying to sell real estate, rent luxury properties, or both, you need a smart marketing
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strategy on your side. To get in front of your target audience and make conversions, partner with an agency you can trust, has experience in your industry, and who show you which channels are most valuable to you as you grow your business. These five tips will help you find a marketing agency that aligns with your goals and helps you understand why digital marketing is never a one-trick pony.
DIGITAL MARKETING VS. TRADITIONAL MARKETING
There are major differences between traditional ad agencies and digital marketing agencies. If you’re looking for a marketing agency to ensure your company is found online, then you’ll want to partner with a digital marketing agency. They are more likely to provide the data necessary to ensure your marketing dollars are tracked and your costs are tied back to revenue. If you’re looking for a presence in more traditional media such as print publications, radio, or broadcast TV, then a more traditional agency may be what you’re after. Remember, a digital marketing agency can provide you with details about where and how every penny is spent and the precise return on that investment; it’s much harder to glean those metrics from traditional advertising efforts. EXPERIENCE If you’re looking for a high return on investment for your marketing dollars, then you’ll want to partner with an agency that has demonstrated success in your industry. This doesn’t mean you should limit your choices to agencies that specialize only in your field. It does mean,
however, that you should consider agencies that can provide evidence of effective strategies that support businesses like yours.
GET RECOMMENDATIONS Word-of-mouth is, perhaps, the most reputable way to get recommendations for marketing agency partnerships. Ask other professionals in your network who they’ve partnered with in the past and whether they’d recommend their services to you and your company. CHECK ONLINE REVIEWS Just as potential tenants to your luxury properties read online reviews from current or past residents, you too can vet potential ad agencies by looking at reviews on Google, Yelp, and more. Watch out for review red flags: reviews written with syntax and grammar that is similar, promises that are too good to be true, or overly negative or overly positive reviews. How the agency responds to their reviews—their online reputation management strategy—is also important.
28 | think realty magazine :: january – february 2023
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