way for them to easily apply online for a loan and provide a portal for uploading the information you require of them. Borrowers need to know the stage their application is in. They also want easy access to their lender. So, give them a way to receive text messages and/or connect via chat. Your borrowers would probably love to be able to make monthly pay- ments or one-time payments over the phone. Offer them that capability.
They also need access to their tax forms, so upload them. Theme: Make it easy and accessible.
clients a secure portal to upload their sensitive documents, you create an added layer of trust. Your borrowers will sleep soundly knowing their documents are secure. Looking for a quick way to impress your customers? Presenting gor- geous reports that reflect the poten - tial investor earnings will make you stand out from your competition and enhance your company’s image. Why does an automated experi- ence create a lasting impression that builds trust? Because software doesn’t forget to pay your investors, send invoices to your borrowers, upload tax forms to their portals, tie loans to various indices, create complex amortization schedules, breakdown construction budgets and costs, electronically transfer funds, collect and track escrow payments … you get the idea! Total openness is one approach you can never go wrong with. Whether you are originating and/or servicing commercial, construction, rehab, or any other loan, The Mort- gage Office makes it easy for you to automate your back office and have all the necessary information ready when it’s needed. Founded in 1978, The Mortgage Office is the leader in lending software. •
MORE TIPS FOR BUILDING TRUST With cyber theft running rampant, it’s good to have extra layers of security. Nobody wants to email you forms that contain their Social Security numbers and bank account information. If you can offer your
Elizabeth Morales is the chief marketing officer at Applied Business Software, makers of The Mortgage Office, the leader in loan origination and servicing
software in the private lending industry. Morales has a proven record in senior
operational roles and is known as an inspirational leader and a data-driven marketer. She has created full-scale marketing platforms and handles media, public relations, and brand management. A strategic planner and forward thinker, Morales is a published author, professional translator, former adjunct faculty, and forever music lover.
14 | think realty magazine :: june 2022 :: SPECIAL LENDING EDITION
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