INDUSTRY CALENDAR OCTOBER 5-7 FTA Virtual Fall Conference 2020: Collaboration Achieves Perfect Vision. NOVEMBER 1 ConneXion: www.connexion.exchange NOVEMBER 9-13 PACK EXPO Connects: www.packexpoconnects.com. NOVEMBER 10 AICC Region 6 Dinner & TAPPI Trade Fair: Marriott Oak Brook, Oak Brook, Illinois. NOVEMBER 17-18 PPC Folding Carton Boot Camp: PPC Headquarters, Springfield, Massachusetts. DECEMBER 2-4 AICC Mexico 2020 Annual Meeting & Trade Show: Hotel Camino Real Monterrey, Monterrey, Mexico. APRIL 20-28, 2021 drupa 2021: www.drupa.com APRIL 26-28, 2021 AICC Spring Meeting: Amelia Island, Florida. AUGUST 9-12, 2021 TAPPI/AICC SuperCorrExpo: Orange County Convention Center, Orlando, Florida.
Board Converting News® is published weekly by NV Business Publications, in association with Corrugated Today®, Recycling Markets®, Flexo Market News®, International Paper Board Indus- try®, and Folding Carton Industry®. Editorial and Marketing office: PO Box 802, Manasquan, NJ 08736-0802. Subscription Rates in U.S. and Canada $223 per year or $355 for two years. Overseas rate per year $355 USD. Current issue single copies (pre-paid only) $8.50 in U.S. (elsewhere $9.50); add $5.00 per order for shipping & handling. No part of this publication may be transmit- ted or reproduced without written permission from the publisher. Robyn Smith - President/Publisher: rsmith@nvpublications.com Len Prazych - Vice President 2. Tell your story. Your full story. In real-time: One of the largest returns you can get on ROI in the influence cate- gory is being able to tell your brand’s story, in real-time, while you measure engagement. Social media marketing is a beautiful compliment and extension to a well-execut- ed public relations campaign. Meaning, you can really tell your brand’s story fully - without being hampered by dead- lines, timing, content lengths, restrictions, and more. You are able to comment in real-time to anything that is hap- pening in the universe that you can tie your brand to. CONTINUED ON PAGE 42 ment factors that have a robust effect in terms of business visibility and a knock-on effect in generating leads, sales, and awareness. The return on influence, while it may not be able to be transparently measured in dollars - has a direct effect on the overall campaign. 1. Know your measurements...and what they mean: When you are measuring your level of influence, there is not a fancy equation that will help you deliver the ide- al metric. Each business has its own needs and its own unique focus. Is it important for you to have a high number of people connected to your profiles? Then the size of your audience will be something that you will want to measure and keep track of. Are you looking to get your audience engaged with your content actively? Then you want to track likes, comments, reactions, and shares. Want to use social me- dia links as calls to action to visit your website? Then you need to track the amount of traffic that you are generating via each site.
Clicking Through
More independent and integrated readers are using Board Converting News’ Internet Directory than ever before. REACH THEM.
Len Prazych - Editor-in-Chief 518-366-9017 lprazych@nvpublications.com
Michelle McIntyre - Circulation: mmcintyre@nvpublications.com Christine Eckert - Admin/Acctng: ceckert@nvpublications.com Jackie Schultz - Contributing Ed.: jschultz@corrgatedtoday.com Greg Kishbaugh - Contributing Editor: flexo@nvpublications.com T.J. Vilardi – Social Media Manager: tjvilardi@nvpublications.com Dan Brunton - Managing Director/Europe: dan@brunton.co.uk
Tom Vilardi (1961-2018) - Chairman Ted Vilardi (1933-2013) - Founder ©2020 NV Publications All Rights Reserved.
Robyn Smith at 910-553-4055 / rsmith@nvpublications.com Len Prazych at 518-366-9017 / lprazych@nvpublications.com
www.nvpublications.com
41
www.boardconvertingnews.com
September 28, 2020
Made with FlippingBook Learn more on our blog