Baked Cornbread and Chorizo Stuffing
Inspired by FoodNetwork.com
Stories are one of the oldest forms of communication. For as long as there has been language, people have used words to spin yarns and convey ideas. Today, when it comes to marketing your products, stories emotionally impact your customers in a way that mere facts never could. How do stories do this? According to behavioral economist and author Peter McGraw, memories are built on associations. When you form a habit, routine, or ritual, you’re essentially creating a new set of associations. Using stories, you can show how customers who use your product or service incorporate it into their rituals. If others see that your product has a benefit, they might be compelled to do the same. To Make a Killer Marketing Campaign How You Can Use Customer Stories
Spicy, savory, and sweet, this unique stuffing will level up your Thanksgiving table.
INGREDIENTS
• 1 lb Mexican chorizo • 1 white onion, chopped • 1 carrot, chopped • 1 celery rib, chopped • 3 garlic cloves, chopped • 2 cups premade cornbread, crumbled
• 1/4 cup cilantro, chopped • 1/2 cup chicken stock • 1 tbsp unsalted butter, for greasing • Cilantro, for garnish • Cotija cheese, for garnish
DIRECTIONS
1. Preheat your oven to 350 F. 2. In a large skillet over medium heat, cook the chorizo for 5 minutes. Add the onion, carrot, celery, and garlic. Cook for 10 additional minutes. Stir in the cornbread and cilantro. 3. While stirring, slowly add the chicken stock. Stir until absorbed. 4. Butter a small casserole dish, then add the stuffing in an even layer. Bake for 20 minutes, garnish as desired, and serve! Recent Events Our Oct. 21 open house at CHB was a huge hit with the Wheatland business community. We had over 40 local people attend from 10 different area businesses. CHB was proud to give away an Apple Watch to one lucky winner. Guests were treated to a tour of the offices and the people of CHB. Since CHB is one of the few businesses in the community that does business nationwide, we were able to talk about our processes and how we operate across the country.
Before sharing testimonials of customers using your products willy- nilly, however, a few tips might help you curate the stories your customers share and see. Make your customers the center of the story. Many businesses make their product or their brand the hero of the story, but this isn’t the most effective way to grab your customers’ attention through storytelling. Instead, focusing on your customers, their rituals, and the success they’ve achieved can resonate a lot more powerfully. Of course, you’ll want to make it clear how your product helped them achieve success. Meet your customers where they are. Find a way to get customer feedback on the products and services your business provides. What do they like about your product? How have those products and services helped them the most? Incorporating this information into your storytelling campaign can also ensure that those stories resonate a lot more with your customers. Ditch the jargon. Always remember to keep your stories short, to the point, and accessible. No customer is going to be interested in reading an eight-page white paper or listen to a testimonial they can’t understand because it’s so full of industry jargon. That’s the beauty of good storytelling — it can impact anyone, transcending industries.
The NEFA conference in Charlotte, NC, was well attended. Over 54 vendors had their booths open and ready for business. Getting the chance to actually talk to the people whom you had been emailing and calling was very exciting. The over 300 people in attendance presented everyone an opportunity to make new connections and strengthen old ones. Listening to the stories and experiences of the industry veterans helps us put the dots together to make our own processes and procedures even better. We are already making plans to attend the conference again in 2022.
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