CREA Crisis Fact Sheet

CRISIS COMMUNICATIONS MANUAL CRISIS COM UNICATION FACT SHEET

What Defines a Crisis? A crisis is an event that occurs suddenly and most often unexpectedly. A crisis demands a quick response and, if mismanaged, can result in loss of profits, increased litigation, job loss, decreased employee morale, reputation damage, decreased competitive strength, increased government intervention, increased consumer activism and decreased trust in management. Crises can range from natural disasters such as floods, tornadoes and blizzards to external disasters and emergencies including fires, chemical exposures and multiple victim accidents. Other examples of crises involve workplace violence and fraud.

GOALS FOR CRISIS RESPONSE

Protect the integrity of CREA and its employees.

Assist with safety efforts and minimize damage.

Minimize the impact of a negative situation.

Provide reliable information to the media to prevent ‘fake news’.

Control the message and flow of information.

Be open, accountable, and accessible.

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