November 2019 Soto’s Chronicles
Protecting your most valuable asset — your family
THE POWER OF WORDS 5Ways to Amp Up Your Content
FROM THE DESK OF
Happy Thanksgiving and happy November!
I hope it will be a wonderful holiday season this year. Thanksgiving is my favorite time of the year, and I always look forward to spending it withmy family and friends in PalmDesert. This year is no exception. It’s also the perfect time of the year to share my gratitude. I am thankful for all of the wonderful people who have crossedmy path and touchedmy life in one way or another, and as always, I amgrateful for my health and the ability to serve all of you. To each of you, I simply say thank you for your trust in the Soto LawGroup; it is greatly appreciated. I knowmany of you have procrastinated about planning for the future either because you don’t want to deal with estate planning or because you are too busy! I amhere to say that we will make a difficult topic easy for your family and friends so that nomatter what your age, you can have peace of mind knowing you have checked this difficult topic off your list.
If you’re reading this newsletter, then odds are you understand the powerful pull of good content. Words have the ability to conjure goals, hopes, dreams, and ideas, and they’re an integral part of building your brand. If you don’t communicate with potential clients, how can you expect them to trust you? You can build that trust by crafting quality content on your website and in your advertising. Once you start looking, you’ll probably be surprised by just how many words your company puts into the world each month. We could spend all day going over tips of the trade, but, whether you’re just getting started or giving your brand image an overhaul for the holidays, these are the high points you don’t want to miss. 1. CHOOSE A VOICE When it comes to content, consistency is key. Few things are worse than scatterbrained messaging: If your company’s tone is upbeat and slang-happy one moment and serious and pedantic the next, your customers will develop whiplash, and, worse, they won’t have a good understanding of who you are. Your best strategy for building a bond with potential clients is to pick a coherent company identity and stick to it.
Then, you can enjoy the holiday season knowing you have protected yourself and your loved ones.
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