Soto Law Group - November 2019

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4. GO MULTIPLATFORM If you’re producing quality copy, then why not blast it on all frequencies? Facebook and Twitter posts require a different touch than long-form blog posts, but having a social media presence can be a real asset to your brand. In 2014, HubSpot found 80% of companies saw increased traffic to their websites thanks to social media marketing efforts. Don’t miss this opportunity to get your brand in front of more people. 5. HIRE AN EDITOR If you plan to have a blog on your website, send out print marketing materials to customers, or post regularly on social media, then you can’t afford to skip this step. Even if you contract an editor for just a few hours each week, it’s crucial to get professional eyes on your content; it can make or break your brand’s reputation. According to Business NH Magazine, one study showed that businesses with spelling and grammar errors on their websites lost twice as many potential customers as those with clean copy.

2. SPEAK TO YOUR DEMOGRAPHIC Picture your typical customer: Are they male or female? Blue-collar or white- collar? Tech-savvy or old-school? Once you have their traits nailed down, gear your copy specifically to them. If you write with your potential customers in mind and consider things like jargon, tone, and message, then they’ll better identify with your brand and be more likely to do business.

3. GET PERSONAL If you can remind your customers that your company is made up of people just like them, then you have a better chance of earning their business. Showing your audience a real person in your copy is a great way to build authenticity and trust. Try personalizing your blog posts with your own signature, letting employees write their own profiles, and including information about employees’ lives outside the office.

ENGAGE YOUR KIDS ON THANKSGIVING With These Gratitude-Themed Games

their gratitude. Plus, who doesn’t love a good art contest?

Thanksgiving is an excellent time to teach children about gratefulness. By planning some fun, gratitude-themed games, you can impart a valuable lesson and spend some quality family time together. Get your kids in the holiday spirit by adding a Thanksgiving twist to these classic games. Want to bring out your kids’ creative sides? Pictionary is the perfect way to encourage artistic expression and grateful thinking. Try adding a rule where players have to draw something they’re grateful for. This will get your kids thinking beyond turkey and stuffing and give them an imaginative way to express PICTIONARY


Like regular pick-up sticks, the goal is to remove a stick from a haphazard pile without disturbing the others. However, by using colored sticks that represent different kinds of thankfulness — such as places, people, or food — you can make players think outside the box. This will ensure you get a wide range of creative, thoughtful answers whenever the kids pick up a stick. These modified games are great for helping your kids realize how much they have to be thankful for. Use these to spend some fun, educational, quality time with your family this Thanksgiving.


To play gratitude-themed Guess Who?, have each participant write down their name and something they’re thankful for on a slip of paper and put it in a bowl. Then, at the dinner table, have each person draw a random slip and read what it says without saying the name while everyone else tries to guess who wrote it. While Pictionary may get your kids talking about what they are thankful for, Guess Who? will tune them into what others around them are thankful for too.

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