Terry Monroe - October 2021

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800.805.9575

INSIDE 7824 Estero Blvd., 3rd Floor Fort Myers Beach, FL 33931 1 2 When the Parts Are Worth More Than the Whole Get the Wisdom of Other Business Owners’ Mistakes From This Book

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3 Documents for Your Child to Sign if They’re in College 3 Ways for Your Employees to Help You Fight Ransomware Attacks ‘The Outsiders’: A Model for Success

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Tap Into a Successful CEO’s Mind

How ‘The Outsiders’ Provides an Unconventional Road Map

how many of these top business minds were quietly outpacing their loud, celebrity-like counterparts.

What if you could harness the knowledge and skill possessed by some of the world’s top CEOs — specifically eight of them? With investment expert and author William N. Thorndike Jr.’s “The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success,” you can. After years of analyzing investments and the companies behind meteoric climbs on Wall Street, Thorndike has compiled stories, lessons, and tactics used by eight CEOs whose methods and beliefs don’t mirror those of other leaders — unconventional leaders like Virgin Group Founder Richard Branson or SpaceX and Tesla CEO Elon Musk, whose companies’ growth speaks volumes for their methodology. Thorndike examines the successes of various business leaders, like pet food company Ralston Purina’s CEO or Berkshire Hathaway’s top leader, to discover what makes these companies so successful, even as they quietly grow. Through his storytelling and deep-dive into the mindsets of these CEOs, Thorndike offers readers various perspectives on a different way to amass success. Thorndike also illuminates

For example, frugality is a major component of their success, while most others view a singular metric as the biggest determining factor in their company’s long-term success. Together, many of these top CEOs often value the human elements of their business, attributing the people they have working for them as one of the most important parts of their company growth. As you read through the various lessons and experiences of these CEOs, you find models emerging. Some of the tactics may work for you, while others prove that unconventional methods were never out of the box to begin with. All told, Thorndike’s “The Outsiders” is a reminder that sometimes the quiet ones make the most progress. You can learn more about Thorndike’s book at Goodreads.com, or you can find it on Amazon.com or your favorite bookstore.

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WWW.TERRYMONROE.COM

800.805.9575

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