The Livewell Collective - September 2018


Lemonade stands are rumored to have originated with New York journalist Edward Bok, who, as a kid growing up in Brooklyn, sold ice water on hot summer days to thirsty passersby. When other water salespeople tried to move in on Bok’s profit, he got creative by adding lemon juice and eventually sugar to the mix. The result of this innovation? Sales soared. Lemonade stands continue to be a popular summer pastime for burgeoning entrepreneurs, and there are a few things we can learn from these humble business endeavors. BE ADAPTABLE. Warren Buffet has had business on the brain since birth. During his childhood, when he noticed that a friend’s house got more foot traffic than his did, the future tycoon moved his lemonade stand to the prime realty. Buffett obviously benefited from this innovation; the jury is still out on his friend. GO ABOVE AND BEYOND FOR YOUR CUSTOMERS. When Ann Handley’s daughter and her friend opened up a lemonade stand, they found a way to connect with their demographic. The location of the stand was frequented by many French-speaking Canadian customers, and since the friend was born in Montreal and spoke French, the girls greeted each customer in English and French. More conversation makes more sales.


With the school year getting back into full swing and fall sports kicking off, we’re sure many parents out there are facing a difficult challenge: getting your kids back into a routine. Starting or resuming a schedule is difficult enough as adults, so getting kids and teens back on track after the long freedoms of summer can prove quite the challenge. For all our awesome readers out there balancing their boxes with family life, here are some tips to help your kids get back in the groove. First and foremost, it’s important to create a clearly defined schedule with your child. Knowing exactly what is expected of them from morning through bedtime is an important part of keeping young adults on track. If you have high schoolers, consider allowing them to set some of the parameters, such as when they’d prefer to work on homework. While discussing these details, let your child know that adapting to a new schedule will be difficult but that you’ll support them while they adjust. COMMUNICATE

even harder to get up the next morning. Consider limiting your child’s screen time before they go to bed.


Caffeine’s negative effects can range from jitters to upset stomach to fatigue in young adults. In fact, the American Academy of Pediatrics recommends teens consume no more than 100 milligrams of caffeine per day. For reference, your average cup of coffee contains about 200 milligrams. For student athletes, this can be tricky, because most of the leading sports and energy drinks on the market contain high levels of sugar and caffeine. Finding your athlete caffeine- free alternatives, like our new flavors of O2, can ensure they stay hydrated without giving up a good night’s sleep!


This is something we adults could be better at ourselves. Cellphones and most other electronic screens emit light at blue wavelengths, which the human brain interprets as sunlight. Studies have found that too much exposure to “blue light” at night can affect our circadian rhythms, making it hard to get to sleep and


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