The Livewell Collective - September 2018


ASK FOR REFERRALS. Megan, kid entrepreneur and owner of “Dr. Megan’s Mad Mango Lemonade” in Louisiana, knows a thing or two about the value of word-of-mouth marketing. Megan makes sure customers have an easy time spreading the word about the refreshing lemonade. In her second summer running the stand, Megan says, “I advertised through Facebook and word of mouth. I created my own business page. I shared it with friends, family, and the community. ArkLaTex Horse Rescue advertised my stand, and I posted advertisements to many local Facebook groups as well.” BUILD YOUR BUSINESS AROUND YOUR VALUES. Have you heard of anyone starting a million-dollar lemonade stand? There’s one person who has, and her name is Alex. She was diagnosed with cancer as a young girl, and her determined spirit motivated her to fight back. She started a lemonade stand to raise money for other kids with cancer. The message of the stand with a purpose spread, and Alex raised $2,000 in a single day. Sadly, Alex passed away when she was 8, but her legacy continues to thrive through her family, who turned Alex’s Lemonade Stand into a foundation. It’s raised over $127 million for cancer research.



The 2018 CrossFit games were an absolute blast. As always, our team worked hard slinging cans of O2 to competitors and spectators alike. We expected our new caffeine-free flavors, Lemon Lime and Blackberry Currant, to make a splash. What we didn’t expect was the level of excitement and support we received from new and old O2 fans alike! First and foremost, watching people fall in love with the new flavors of O2 was incredible. We sold almost twice as much of these new editions as we did our existing flavors, which also sold really well. Part of this was thanks to CrossFit Mayhem, whose teams went absolutely nuts over Lemon Lime. Watching these high-level athletes knock back case after case, we began to worry that we hadn’t brought enough cans. Plenty of folks new to the O2 brand were excited to try flavors unlike anything in the sports beverage market. The “godfather of weightlifting” himself, Coach Mike Burgener, swung by to give Blackberry Currant a try. To his surprise, he absolutely loved the unique, dark flavor profile! It’s always great to win over a new fan. And Coach B. wasn’t alone. Over the course of the Games, we added over 30 new affiliates to our retail family! Having so many people get excited about O2 and come on board was incredibly humbling. It’s this kind of experience that lets us know we are delivering on flavor and function, making a product we can be proud of. Best of all, we got to meet many of our O2 affiliate owners and fans in person. Getting to know the folks we’ve been forging relationships with across the country was incredibly rewarding. In fact, we want to deepen that sense of community. That’s why we are going to start running an extended spotlight of our affiliates and their boxes in this newsletter. The work you do, the stories of your success, and the things that make your box unique are too good not to share with our readers. You are part of what makes this community so incredible to be a part of. Thank you.


When it comes to eating healthy, side dishes are almost always a bigger challenge than mains. If you’re in need of a flavorful vegetable dish, check out this recipe for spicy, savory cauliflower.


• 1 head cauliflower, cut into florets

• 1/2 teaspoon crushed red pepper

• 2 tablespoons coconut oil

• 1 clove garlic, minced

• 1 teaspoon turmeric

• 2 tablespoons water

• 1/2 teaspoon cumin

• Chopped fresh basil, to garnish


1. Heat oven to 400 F. 2. In a large mixing bowl, whisk together coconut oil, spices, garlic, and water. 3. Lay cauliflower across a large baking sheet, season with salt and pepper, and top with mixture. 4. Roast for 30 minutes, garnish with basil, and serve.

See you next year in Madison,


Inspired by PaleoHacks


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