Awesome Recruitment Strategies Small Businesses Can Actually Afford
BeMysterious
Winning customers over from industry giants is the eternal struggle of small business. But once you do get those customers and need to grow your company, an even bigger challenge becomes apparent: recruitment. You want the best and brightest employees representing your brand, but winning over top-tier recruits from big business can be daunting. The good news is that getting your business to stand out against multinational conglomerates with enormous recruitment budgets is not impossible! By getting a little creative and leveraging the qualities that make your company unique, you can generate buzz and win over excited new teammembers. Here are a fewways to stand out in the job market. Why not tap into recruits’competitive sides? Designing a contest around the skill sets you’re looking for can be a great way to garner publicity and attract a pool of talented, eager candidates. The ad agency Ogilvy & Mather made waves by issuing a challenge over social media: Sell us this brick and win a chance to be part of our sales team. Video submissions answering this quirky call to action flooded in from around the globe, and Ogilvy got their pick of the most creative, outgoing sales candidates on the market. Run a Competition
Some of the best recruitment campaigns leave room for the imagination. When you implement ways to pique the interest of your hiring demographic, qualified recruits will do the work to search you out! Tech companies as large as Google have run enigmatic campaigns by disguising URLs as equations, daring tech-savvy minds to decode the message and end up on their recruitment site. One restaurant took a less mathematical approach and published an ad stating,“I fin al avvv won moh befaw ah go ome.”The ad then asked any experienced bartender who could understand this sentence to apply. Company culture and work-life balance are huge selling points for modern candidates, making small business an attractive option over stuffy, corporate gigs. Small businesses with vibrant cultures and personalities have leaned into this with their recruitment strategies. Entrepreneur Amy Rees asked her employees to create 6-second home videos of themselves performing their“dumbest talent ever.”These were then cut into hilarious 15-second ads that ran at a local theater, ending in the tag,“What Is Your Elite Talent?”and directing moviegoers to her URL. Rees’company didn’t just talk about their culture; they found an affordable way to show it! EmbraceYour Quirks
When You Can’t Say Yes 3Ways to Say NoWithout Losing a Customer
Has a client ever asked you for something you didn’t have the resources to provide? Have you ever had a request to do something that’s against company protocol? Do clients want you to bend over backward on a task that isn’t worth the ROI? On these occasions, you are perfectly justified in saying no. But clients rarely like being turned down, so it’s important to learn to say no without losing a paying customer.
OFFER ALTERNATIVES
Maybe a client has asked for something you don’t traditionally offer. Unless this is a rare opportunity to branch out and begin offering a new service to all clients, it doesn’t make sense to run yourself ragged fulfilling a niche request. Avoid the fear of letting your client down by referring them to another place where they can get what they need. This way, you get to say no while still being the person who helps the client get what they want.
reason behind the change, if possible. Clients can be more accepting when they understand something better.
MAKE CLIENTS FEEL HEARD
In every interaction, people want to feel listened to. Even when you have to say no to a client, making sure they feel heard and respected can go a long way toward maintaining that goodwill. Acknowledge the issue they are having, empathize with their frustration, and make sure your client knows you are listening by using their name and saying,“I understand.”You can’t say yes to every request, but you can remind clients that you value their support and appreciate the effort it took for them to contact you. Saying no is not bad customer service. When you take the time to say it the right way, you’re actually doing the client a favor because it means you aren’t wasting their time.
ASK FOR CLARIFICATION
If you have changed anything in your company, be it the software interface on your website or your pricing structure, you may have frustrated clients who demand things go back to the way they were before. Since that’s not an option, try to determine exactly what they are upset about. By asking a client why they prefer the old way, you might learn that they are having trouble accessing important information in your new software or that the new price increase is beyond their budget. Armed with this information, you can hopefully find a solution for what’s really troubling them. This is also a good time to explain the
Published by The Newsletter Pro • www.TheNewsletterPro.com
2 | 540-815-0060
Made with FlippingBook - Online Brochure Maker