August 2026 Scuba Diving Industry® Magazine

Center,” takes place November 6th. Dan Orr , an attendee of every DEMA show but the first, DEMA SHOW continued

That is Deep Blue’s Foundation This year, we’ll proudly present over 30 seminars. But even though we are a travel company with seminars to unique destinations, the ma- jority of the presentations we host focus on providing tools and education on every aspect of a dive center business. So while the exhibit hall showcases what’s happening in our in- dustry today to discover new products, alluring destinations, and potential opportunities, continuing education helps determine where our industry goes tomorrow.” The seminars that she thinks are particularly important for dive center managers are: “Building a Robust Travel Program” is for new dive cen- ▪ ter owners/managers or those struggling with trips on Tuesday, 11/3 “Dive Industry Young Professionals” is for those under ▪ 40 on Wednesday, 11/4

a frequent presenter, former Pres- ident Emeritus at Divers Alert Network, and founder of Dan Orr Consulting said: “Attending the DEMA Show and its educa- tional programs is the ultimate investment in your diving busi- ness, delivering direct access to game-changing product inno- vations, actionable management strategies , and an unrivaled global

network driving long-term industry and professional growth.” Cheryl Patterson founded Deep Blue Adventures in 2004. She’s been partnering with dive shops and travel agents at DEMA for each of its 22 years in the UK and the USA. She said, “ I firmly believe that dive stores are the center of our industry and should be supported by all other stakeholders . We need them to create new divers and keep the existing ones diving; otherwise, the rest of us die off.

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