Breweries that have partnered with a restaurant will be able to offer their customers the option to order food alongside their newest craft beers. Their focus can remain on their craft beer skills and not be bogged down with the day-to-day operations of running a restaurant. It’s also not altogether uncommon for the breweries that are providing restaurant space to enter into a rental agreement or see a small percentage of the monthly food sales. Lastly, similar to working with a food truck, partnering with a restaurant should be leveraged often for special events. "This is a perfect opportunity for both businesses to increase their brand awareness by working together to develop interesting and engaging events, while also highlighting their own, unique skills. " CREATING AN IN-HOUSE KITCHEN: Although there are more risks involved, both from a financial and liability perspective, the number of breweries that are fully committing themselves and going all in on the development and management of their own restaurant – hiring established chefs, staff able to manage
a full-time foodservice and seating that accommodates for larger groups of people – appears to be on the rise.
And while the start-up costs associated with adding a full-time restaurant into an established brewery may be more than some businesses can handle, the upside is that the additional revenue that the add-on restaurant brings in becomes a part of their new business model. Unlike food trucks, or restaurants that simply rent out space, this added income can make a bigger impact when invested back into the business. There is also a higher level of control over the menu, how often new items are added or removed and greater freedom and flexibility when considering beer and food pairings and other engaging events.
The effort of designing a new restaurant cannot be overstated and plays a major role of the larger initiative.
Having the space to add a restaurant is important. Designing that space effectively is a requirement that should be treated with equal amounts of consideration and planning.
Partnering with a company that has the patience to listen to your ideas and plans for the future, and then works with you to realize your design is important. From the logistics of ensuring the kitchen space and equipment flows to best accommodate for the high level of traffic, to the intricate details of the bar and seating area – ensuring your brand, aesthetic and overall atmosphere comes to life – a well thought out and implemented design is key to realizing a future return on that investment (ROI).
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