Visit OKC Annual Report FY 2026

TRAVEL TRADE GOALS WITH PERFORMANCE MEASURES ASSIGNED

TARGET

RESULTS

Definite room nights

8,500

13,243

Partner referrals

300

326

Increase in international visitation

25% increase

49% increase

OKC itineraries included in international tour operator catalogues

37

49

SPORTS DEVELOPMENT GOALS WITH PERFORMANCE MEASURES ASSIGNED

TARGET

RESULTS

Definite room nights

190,000

215,585

Tentative room nights

215,000

224,477

Hosted site visits (sales & services)

30

21

Groups serviced

75

80

Delivered elevated servicing

4

6

Customer survey satisfaction rate

90%

100%

EQUINE & LIVESTOCK EVENTS GOALS WITH PERFORMANCE MEASURES ASSIGNED TARGET

RESULTS

Definite room nights

165,000

168,828

Groups serviced

10

11

Delivered elevated servicing

3

2

Customer survey satisfaction rate

90%

98%

FY26 ANNUAL REPORT / 21

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