DESTINATION MARKETING GOALS WITH PERFORMANCE MEASURES ASSIGNED
TARGET
RESULTS
Paid & social media impressions
200,000,000
290,858,291
Media coverage quality score
80
85
Website users
2,000,000
2,556,588
Referrals to partner websites
600,000
574,570
Created and distributed trip-planning resources
One visitors guide, two pocket guides, 12 e-newsletters
One visitors guide, two pocket guides, 12 e-newsletters
ADMINISTRATION GOALS WITH PERFORMANCE MEASURES ASSIGNED Generate hotel tax revenue for the year based on hotel industry projections (4.81% tax)
TARGET
RESULTS
$12,029,000
$19,270,177
Generate visitor-supported employment
38,000 jobs
36,142 jobs
Generate total annual visitors
27 million visitors
25 million visitors
City’s overall ROI for CVB funding
$40:1
For every dollar invested by the City for the CVB operating fund, $38.65 is being returned in estimated direct spending
/ VISIT OKLAHOMA CITY 22
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