16D — August 19 - September 15, 2022 — Best and Brightest Under 40 — M id A tlantic Real Estate Journal


B est and B rightest U nder 40

Mordy Geffner, Meridian Capital “At the end of the day, nobody cares more about your deal than you”

hat is your great- est professional accomplishment? I find that the most impact - ful part of my job is helping my clients expand their portfolios. Watching my clients grow their portfolios from a couple hun - dred units to a few thousand units as a result of our work together has given me the greatest sense of accomplish - ment thus far in real estate. What is your most notable project, deal or transaction? The most notable was a proj - ect that came to us last minute. It was a difficult deal that required a short window to W

ins and outs of the industry and continues to be a great sounding board on a day-to- day basis. I’d like to also out to my first boss who told me that I’m ‘too nice to make it in this industry’. I think about his words all the time, and that sentence alone continues to motivate me to work harder every day. Last, but certainly not least, my wife is my rock who supports me working late hours and gets me through the challenging aspects of the job. Her support and courage allows me to power on. What impact has social media/networking had on

your career? I have connected with some of my largest clients via social media, and I believe it can be a great tool to connect with new people and to stay in touch with older clients. Conversely, I do not believe it is a sole driver of business in this industry. So - cial media can be a useful tool if used correctly, but I believe you still need to work to develop and maintain in-person rela - tionships through networking, events and in-person meetings. Tell us how and when you began your career in the profession you are in, about your current position and why you choose the field/ profession you are in today? My first job was working in a completely different industry. I worked for great people, but I knew early on that the industry wasn’t for me. I kept my eye out for opportunities along the way. My dad’s friend connected me with my first position in the real estate industry. I chose to stay in this field because I get to see the satisfaction of my cli - ents’ projects come to fruition. What were some of your early goals and did anything happen to change them? My earliest goal was to just close a single deal and that alone took over a year. There were many times that I thought it would never happen, and that perhaps I was not cut out for this business. Over time I learned how to navigate the ups and downs that come along with each deal, and I learned to ride the wave and keep working at it until I succeed. I now look back at this as one of my great - est pain points and learning experiences, and I’ve learned that having a strong support system and a go-getter mental - ity will continue to drive me to consistently aim for more. What unique qualities and or personality do you feel makes you most successful in your profession? I pride myself in never giv - ing up and being able to work on deals for months at a time with no guarantee of executing. When things go south, I am determined to get back in the game and fight all over again. Also, at the end of the day, nobody cares more about your deal than you. What challenges and or obstacles do you feel you needed to overcome to be- come as successful as you continued on page IBC-D

Mordy Geffner Vice President Years with company/firm: 4 years Years in field: 5 years Years in real estate industry: 5 years Real estate organizations/ affiliations: Meridian Capital Group

close without the option for an extension. Closing the deal in time required a lot of time and finesse – we had to pull a few all-nighters to ensure we would close in time. Thankfully, we were able to close at the last possible minute, right before

the contract expired. Now I understand the adrenalin rush that skydivers experience… Who or what has been the strongest influence in your career? My partner/mentor, Barry Lefkowitz. He taught me the


MORDY GEFFNER 732.301.3278 mgeffner@meridiancapital.com

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