The Newsletter Pro March 2019

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INSIDE THIS ISSUE:

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Lessons Learned Client Success Cold Marketing vs. Relationship Marketing ‘Rookie Mistakes’

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Let Unroll.Me Streamline Your Inbox

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The Adventures of Karli McNamee Clif Bar: Business Done Right

THE PAIN OF DISCIPLINE OR THE PAIN OF REGRET 3 Things Too Many Entrepreneurs Lack

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Would you rather deal with the pain of discipline or the pain of regret? The choice is yours.

long game. True wealth and long-lasting success are only achieved by playing for the long term.

enough? How many books have you read this year? Yeah, I know it’s only March. What is the next seminar you’ll be attending? If you don’t have a good one, or you want to make sure you end up at one that will crush it , I have another bootcamp being held at my office on May 13 and 14. Go to NewsletterPro.com/scaleup for more details.

In Las Vegas a few weeks ago, I took a Lyft from one venue to the next. As I typically do, I asked the driver how she liked driving for Lyft. She said she liked being able to set her own hours and work more or less depending on her needs at any given time. While we were talking, I noticed that she had bottles of water in the cup holders for customers to grab. I asked her if she thought the water bottles in the back increased her tips. She told me she didn’t know either way, but other drivers had said it helped, so she began doing it as well. I then suggested she split-test it. I laid out a simple plan to run the test over a four-week period, and when I was done, she said that it seemed like too much work.

Jim Rhone once said that there are two types of pain in life: the pain of discipline and the pain of regret.

Think about how smart the above statement is for a minute. As entrepreneurs, we have a tendency to fall into the instant gratification trap like everyone else. We also love “easy buttons” and shortcuts, which is why it is so easy to sell shiny objects to all of us, even when the last three we bought didn’t work. If you’re like me and would rather have the pain of discipline, then you’ll have to take a hard look at how you operate your business. If you’re like many entrepreneurs I’ve met, you can probably benefit by addressing these three lagging areas. Do something TODAY that your future self will thank you for. LACK OF ONGOING BUSINESS EDUCATION If you think this is harsh, don’t — it is true. Many entrepreneurs don’t study business, marketing, sales, or money. That is just a fact. You’re reading this, which tells me you’re likely better than the average entrepreneur, but are you studying

LACK OF MONEY KNOWLEDGE How can you make money decisions if you don’t understand money? As the rapper Cardi B would say, “I was born to flex/ Diamonds on my neck/ I Continued on Page 2 ...

What? Isn’t driving all over Las Vegas for 6–8 hours a day already a lot of work?

One of the major problems for many people — including entrepreneurs — is that they don’t play the

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