The Newsletter Pro February 2018

COVER CONTINUED ... It’s early in the year. Still, if you don’t have a plan for some of what we’ve talked about above, change the plan. There isn’t a law requiring you to plan only once per year. At my company, our meeting rhythm (planning) looks like this: • We have a two- to three-day annual planning for the upcoming year. The annual plan is broken down into quarterly goals, and those goals are reviewed at the start of each quarter in a one- to two-day planning meeting, where we plan the details of accomplishing each part of the quarterly goals.

• Next, we have a one-day monthly planning meeting, and each week, we meet as a management team for two hours to make sure we are driving in the right direction and can solve any problems that come up. At any point, we can — and have — changed the plan when it was in the best interest of the employees, customers, or the company. Please also note the order: employees, customers, company. That’s how we prioritize our priorities.

If not, you have my permission to change the plan.

–Shaun

P.S. Need our help? Schedule with a Pro by calling 208.297.5700, or go to

newsletterpro.com/schedule. Got a question? Email me at Shaun.Buck@thenewsletterpro.com.

So, I’ll ask again. Do you have the right goals for the year?

BUSINESS TIPS & ADVICE

Single Most Important THE PIECE OF ADVICE I Could Ever Share With You

I get the honor of teaching thousands upon thousands of people each year — some at live trainings; some via webinars or podcasts; and others through this newsletter, my books, or guest postings on various websites. Without fail, I talk business, sales, or marketing. When I speak about the subjects I’m an expert on, I’ve been blessed to get a lot of great feedback over the years. I’ve also received my fair share of critical comments, but that comes with the territory. Through all of the teachings, though, I rarely give out my very best secret, because it has nothing to do with business. But today, I want to share with you my most important lesson ever.

but in real life, it can be very hard to implement and even harder to master. However, if you do it, it will have a profound impact on you both personally and professionally. So, here it is. The next time you have some one-on-one time with a loved one, I want you to ask them this question: What can I do to be a better [insert your title in relation to them]? For example, if I was asking my kids, I’d say, “What is one thing I can do to be a better dad to you?” If I was talking with my wife, I’d say, “What is the one thing I can do to be a better husband to you?”

My goal is to ask this question of my wife and kids at least twice per year. Then, I do my best to make a change and become that person. The good news is it’s an easy question to ask. The difficult part is actually taking action and making a change. Being able to change and adapt is the single most important skill you can have as a parent, spouse, entrepreneur, or leader, because all of those roles require constant change to stay ahead of the game. Clate Mask, a friend of mine who’s the CEO of Infusionsoft, says he is not the CEO that Infusionsoft needs 12 months from now, but he is

determined to become that person. This statement is true both personally and professionally for all of us. I want to close with a question for you: Are you determined to be the spouse, parent, entrepreneur, and leader you need to be? If so, don’t wait. Tonight, ask your kids and spouse what you can do to be a better spouse or parent. Then, listen closely and take massive action to become the person you need to be. –Shaun

One word of caution, though. On the surface, this concept is simple;

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