MARKETING HOW-TO, CONTINUED ... Now that we are into 2018, the Taylor Swift “Reputation” tour has kicked off, and Taylor has continued her amazing marketing by working with Ticket Master to allow verified, real fans (not robots, which typically buy all the good seats) to get a spot in line for tickets. That alone doesn’t sound like a huge deal, but in this program, you could improve your priority to buy tickets by interacting with Taylor Swift’s social media, preordering the album, or buying merchandise. Here is a list of ways you could improve your spot in line for tickets.
• Watch designated videos on Taylor’s fan site. • Sign up for Taylor’s official mailing list. • Refer friends to the program with a link. • Buy merchandise from the Taylor Swift official store ($50 T-shirts! $60 snake rings!). • Preorder the album (before Nov. 9 only) or buy it up to 13 times. • Interact with Taylor’s social media, use her hashtags, and get lucky enough to have them pick your post. Doing this only improved your ability to spend more money with her by buying tickets to her concert. You didn’t get a discounted ticket for buying 13 albums, just a better spot in line, because buying her album 13 times proves you are a real Swiftie. With all of her additional star power, Taylor Swift’s concert ticket prices also increased this year to $500 for floor seats, $800 for pit passes, and $1,500 for VIP tickets. It is projected that this tour could sell as much as $450 million in tickets, making it one of the largest tours in history.
There is no doubt that Taylor Swift and her team are master marketers who should be studied. We may not all have this kind
of celebrity, but it is a good reminder that we need to manufacture as much local celebrity as we can. The more celebrity you have, the easier it is to make sales and charge higher prices.
–Shaun
P.S. When I write an article like this, my hope is that you’ll find areas to mimic in her marketing and branding in your own business. Or, at a minimum, you’ll realize that becoming a local celebrity and having media is an important strategy. How can you mimic Taylor in your local area to help grow your business?
UPS includes advertising on their trucks — for the first time ever — for Swift’s new album, “Reputation.”
RESOURCE OF THE MONTH
Inefficient systems and models cost your business valuable time and money. This problem is most evident in expense reports. The old way of doing things — gathering receipts from employees, entering data, and making sure all of the financial pieces are put together — takes an immense amount of time. As a business grows, this process is only amplified. The amount of documentation needed for managing all employee- related work expenses becomes a mountain range of paper and a monument of inefficiency. That’s where Expensify comes in. Streamline Your Expense Reports With Expensify Bring Your Accounting Into the 21st Century
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Expensify is an app that turns the cumbersome process of collecting expense documents and inputting data into a seamless transfer. By combining a mobile app with an intuitive cloud- based desktop program, Expensify allows you to easily manage and access your expense reports from anywhere there’s an internet connection. The product is further streamlined by removing the most inefficient part of any expense report — gathering data.
you to snap a picture of any receipt and upload it to your ledger. The SmartScan feature will recognize numbers off even the sloppiest of receipts and automatically generate a workflow based on your specifications. From there, you can split costs, categorize, tag, and organize all employee expenses. It’s not just limited to receipts, either. You can add GPS mileage tracking and custom hourly expenses to ensure the full range of expenses are covered. The greatest feature of Expensify is its intuitive and easy-to-use interface. You can have your account up and running in just minutes. Reports
Expensify revolutionizes reporting with their SmartScan feature. The Expensify mobile app allows
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