THE BESTOF THEMALL
PAUL ZIMMERMAN AND THE PATH TO GROWTH Once upon a time, the word “sales” conjured up images of obnoxious used-car dealers, door-to-door vacuum sellers, and shady snake-oil salesmen. While some may still subscribe to this antiquated style of sales, modern businesses know true success comes not from trickery, but by working alongside clients to create a mutually beneficial outcome. At The explains. “This is a big challenge for many businesses, and I like being in a position where I can help solve this problem.”
Newsletter Pro, this means assisting clients in crafting an overarching strategy for their direct mail marketing, mainly newsletters. The key position as marketing consultant aids small businesses in their growth and requires a refined skill for problem solving to guarantee a positive outcome. Not just anyone can handle the responsibility, but we’re lucky to have the perfect man for the job: Paul Zimmerman. Since starting this past September, Paul has wasted no time knocking it out of the park. This month, we caught up with Paul to learn what makes The Newsletter Pro’s newest marketing consultant tick. “Small businesses thrive on growth, the kind of growth than can only be achieved by attracting new customers and keeping their current customers by establishing a personal relationship with them,” Paul INTERVIEW of the Month Join Shaun as he chats with Travis Lee, co- founder and president of 3D Mail, about best practices for direct mail and cold lists.
Save for a short time in Texas, Paul lived in Portland his whole life. But there’s only so
much rain a person can take. Once their sons were grown, Paul and his wife, Amy, decided they were ready for new adventures and a new experience. This is what brought Paul to our Newsletter Pro family. “Back in Portland, I worked for a local telecom company. I loved working for a company of that
company, still growing, while helping businesses across the country grow too. And while it might sound clichéd, the people I’ve met since I started here and the culture around the office make this a nice place to be.” Beyond mastering newsletters and being a dream member of the marketing and sales team, Paul is also
size, where we not only helped other small business with their telecom solutions, but also were a growing company ourselves. It was that atmosphere that attracted me to The Newsletter Pro, a relatively young
a huge sports fan. He’s on board to try everything, whether it’s basketball, snowboarding, or golf. This March, you are sure to find Paul cheering for his Portland Trail Blazers.
Travis Lee is internationally known as the expert in getting direct mail delivered, opened, and read. He generates huge returns for thousands of businesses each year that use his innovative and effective marketing strategies.
This exclusive interview is only
available until March 15. You don’t want to miss Shaun and Travis’ conversation!
TRAVIS LEE, 3D MAIL
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CHANGING THE WAY SMALL BUSINESSES GROW.
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