ENTREPRENEURIALISM 101
THE IMPORTANCE OF PATIENCE WHEN GROWING A BUSINESS
by Shannon Ferguson I t’s no secret that the world moves pretty fast, especially these days. Between access to immediate information and the ability for instant gratification, it’s not wonder that people seem less patient than ever. We want the things we crave and we want them now but many times, people forget how important patience is; especially when it comes to business. When you first set out to grow your new entre - preneurial endeavour, you have big hopes and huge dreams, and you truly feel like the sky is the limit. You see the money signs swirling around in your head and you just KNOW this is going to be big. You set out for success, and you just have a feeling it will happen quickly. Until it doesn’t. Until you’re dropped on your head by reality and forced to realize that maybe your idea is going to take longer than expected to come to fruition. It’s at this point in your
business (or in life) when the future is often decided. You have to choose, “Am I in this for the long haul or am I going to give up because it didn’t work out quickly enough for me?”
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VOL 23 ISSUE 1 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • VOL 23 ISSUE 1
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