They say patience is a virtue and in business, this is always the truth. Even the businesses that seemingly “get lucky” and blast off to growth within their first year, need to have patience as they continue to scale and reimagine their product or services, but the truth is, most busi- nesses don’t hockey stick in their first year and many are a 10-year overnight success. If you’ve decided to stick with your business and see it through, then one of the first things you need to do is get honest with yourself and decide to push forward no matter what. The truth is, in business, there are no shortcuts. Timelines are always going to change, goals will be adjusted, and deadlines will be extended but if you can come to terms with the lack of control you often have and instead trust the process, you will find that everything will work out for you. The thing is new ideas take time. They call it crossing the chasm which means you’ll have your early adopters (always great for validation) on one side of the chasm with everyone else on the other. Your mission as an entrepreneur and business owner is to get to the other side where your brand, your product, and your services are widely adopted. Sometimes, it can feel like you’ll never make it across, threatening to let it all go
and beg for mercy as you spiral down but that’s when you need to continue pushing forward the most. Most successful business owners will tell you that the secret to success is “never giving up.” Being scrappy, continuing to fight, digging deep and most of all having patience. And of course, having patience doesn’t mean changing your path alto- gether but instead, it means continuing to grow, develop and integrate even when it feels like the needle might not be moving much (or at all).
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VOL 23 ISSUE 1 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • VOL 23 ISSUE 1
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